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Instagram Reels, Stories & TikTok Safe Zone Checker

Drop a vertical image or video and see which parts Instagram Reels, Stories and TikTok cover with the profile row, the caption, the buttons and the call to action.

  • Free, no account
  • Nothing is uploaded
  • Meta's own margins
whatscales.io · Safe zone check

    No file yet: the phone shows the zones on an empty 9:16 frame.

    [ How it works ]

    Three steps

    1. Export at 1080 × 1920A 9:16 file, image or video, as you would upload it.
    2. Drop it and pick the placementReels, Stories or TikTok: each covers different parts.
    3. Move what sits under a red bandText, logos, prices and faces go inside the green frame.
    [ Reference ]

    The safe zones, in numbers

    PlacementTopBottomLeft / rightSource
    Instagram Reels14% (269 px)35% (672 px)6% (65 px) eachMeta Ads Guide, read November 11, 2026
    Instagram and Facebook Stories14% (269 px)35% (672 px)6% (65 px) eachMeta Ads Guide, read November 11, 2026
    TikTok in-feedabout 7% (130 px)about 25% (480 px)about 4% left, 13% rightOur estimate: TikTok publishes its safe zone only as downloadable templates, and it grows with the caption length

    Pixels are for a 1080 × 1920 file. Meta's wording: keep text, logos and key elements out of the top 14%, the bottom 35% and 6% on each side.

    [ Live examples ]

    Vertical ads running now

    Three 9:16 ads from the Instagram Stories ad examples. Look where they put their text.

    0:12#1of 48,439live adsTop 1%
    AscribeavailAutomotive · Car accessories & care
    Rank in brand#1 / 48,439in its brand
    Running12 dayssince Oct 31
    Copies live30being scaled
    • Product demo
    • Consideration
    Creative read · Problem hook

    “Is your car headliner sagging or peeling off?”

    Angle
    fix sagging car headliner yourself cheaply
    Emotion
    Relief
    Awareness
    Problem aware
    Proof
    Demo
    1. 0:00Hook
    2. 0:02Problem
    3. 0:04Product
    4. 0:05Demo
    5. 0:09CTA

    🚗DIY Car Headliner Sag‑Repair Adhesive✨High‑Ductility Room‑Temp‑Cure Glue For Fabric…💪Powerful bonding strength secures sagging headliner resists driving‑vibration‑caused re‑peeling 🧩Works with fabric leather sponge for repairing seats and assorted interior trims 🪩Elastic cured film tolerates temperature shifts…

    Shop nowascribeavail.comSee in Ad Library ↗
    Transcript, full read and rank historyFree trial →
    0:42#1of 47,730live adsTop 1%
    Mellow SleepSleep · Mattresses & bedding
    Rank in brand#1 / 47,730in its brand
    Running160 dayssince Jun 5
    Copies live3being scaled
    • UGC
    • Awareness
    Creative read · Callout hook

    “THIS + no plans”

    Angle
    Unbelievably soft comforter like marshmallows
    Emotion
    Joy
    Awareness
    Problem aware
    Proof
    Demo, Testimonial
    1. 0:00Hook
    2. 0:06Product
    3. 0:11Demo
    4. 0:21Proof
    5. 0:30Story
    Shop nowmellowsleep.comSee in Ad Library ↗
    Transcript, full read and rank historyFree trial →
    0:29#1of 43,521live adsTop 1%
    NookvelyAutomotive · Tools & DIY
    Rank in brand#1 / 43,521in its brand
    Running50 dayssince Sep 23
    Copies live1one version
    • Product demo
    • Consideration
    Creative read · Demo hook

    “won't come off until you hit this button, then it comes right off.”

    Angle
    effortless push button panel latching
    Emotion
    Curiosity
    Awareness
    Problem aware
    Proof
    Demo
    1. 0:00Hook
    2. 0:03Product
    3. 0:08Mechanism
    4. 0:15Demo
    5. 0:23Offer
    6. 0:26CTA

    4Pcs Universal Aluminum Quick-Release Lock LatchesPOV: You’re tired of fumbling with screws or latches on your toolbox, motorcycle bags, or compartments until these quick-release locks make opening and closing effortless 🔒 This 4-Piece Universal Aluminum Quick-Release Lock Latch set…

    Shop nownookvely.comSee in Ad Library ↗
    Transcript, full read and rank historyFree trial →
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    [ FAQ ]

    Questions

    About this tool.

    What is a safe zone in an ad?

    The part of a vertical ad that the app's interface never covers. Outside it, the profile name, caption, buttons and call to action sit on top of your creative.

    What is the Instagram Reels safe zone?

    Meta's Ads Guide says to keep text, logos and key elements out of the top 14%, the bottom 35% and 6% on the left and right of a 9:16 creative. On 1080 × 1920 that leaves a clear area of about 950 × 979 pixels.

    Is the Stories safe zone the same as Reels?

    Meta's Ads Guide gives the same margins for Instagram Stories, Facebook Stories and Reels ads: 14% top, 35% bottom, 6% each side.

    Is my file uploaded?

    No. The check runs in your browser.

    The tool is free. The ads are the product.

    WhatScales shows what your competitors run and scale: every ad as a video, ranked inside its brand each day, with its hook, angle and transcript.

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