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Before and After Ads

Before and After Ads: Examples & How to Make Them (2026)

Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 433 live before-and-after ads from 131 brands in Meta's Ad Library, 112 of them launched in the last 30 days. The most active advertisers are Aurlux (24), CanineDrops (23) and Cevera (16). Most are still images: only 27% are videos. Most come from Health brands (40%), then Beauty (30%). The hook used most is the bold claim hook (26% of the ads we have read). Half of them have been running for more than 60 days; the oldest, from Tubby Todd, started 871 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

433live ads
131brands
27%videos
112launched in the last 30 days
60 dmedian time running

[ Ranked today ]

The 6 best before-and-after ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

2:20#1of 1,813live adsTop 1%

Based SuppliesBeauty · Skincare

Rank in brand#1 / 1,813Steady for 4 days

Running32 dayssince Oct 11

Copies live1one version

Before / after
Consideration
Guarantee

Creative read · Story hook

“This is what my son's eczema looked like at its worst. And this is his skin today.”

Angle: Steroid creams trap you in cycles
Emotion: Hope
Awareness: Problem aware
Proof: Before / after, Testimonial, Numbers

0:00Hook
0:06Problem
0:13Agitation
0:43Mechanism
1:03Proof
1:20Product
1:33Story

Restore Your Skin in 3 Weeks!Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils…

Learn morebasedsupplies.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

CanineDrops ad: The Hidden Reason Most Cloudy Eye Treatments Fail In Senior Dogs

#1of 1,002live adsTop 1%

CanineDropsPets · Pet health & grooming

Rank in brand#1 / 1,002Steady for 4 days

Running176 dayssince May 20

Copies live3being scaled

Before / after
Awareness
Image

Creative read · Demo hook

“BEFORE TREATMENT DURING TREATMENT AFTER TREATMENT”

Angle: reverse dog cloudy eyes without surgery
Emotion: Hope
Awareness: Problem aware
Proof: Before / after, Expert

The Hidden Reason Most Cloudy Eye Treatments Fail In Senior DogsIf your dog’s eyes have started looking cloudy… and your vet told you to “just monitor it”… You need to read this. Because I used to give that exact advice. And one phone call changed everything. My name is Dr. David Martinez. I spent 11…

Shop nowcaninedrops.comSee in Ad Library ↗

Full read and rank historyFree trial →

Aurlux ad: Read this if you're shaving your face daily ☝️

#1of 889live adsTop 1%

AurluxBeauty · Beauty devices & tools

Rank in brand#1 / 889Steady for 3 days

Running215 dayssince Apr 11

Copies live4being scaled

Before / after
Consideration
Image
Guarantee

Creative read · Shock hook

“Read this if you're shaving your face daily”

Angle: Stop shaving PCOS facial hair daily
Emotion: Relief
Awareness: Problem aware
Proof: Before / after

Read this if you're shaving your face daily ☝️I saw 4 doctors about my PCOS facial hair. Not one of them asked the question that would've saved me 10 years of suffering…. I sat in my endocrinologist's office, gripping my purse so tightly my knuckles turned white. This was my fourth…

Shop nowaurlux.coSee in Ad Library ↗

Full read and rank historyFree trial →

Full Measure Health ad: 12 years of edema swelling gone in 2 days?

#1of 254live adsTop 1%

Full Measure HealthHealth · Pain relief & recovery

Rank in brand#1 / 254Steady for 4 days

Running15 dayssince Oct 28

Copies live1one version

Before / after
Awareness
Image

Creative read · Shock hook

“12 years of edema swelling gone in 2 days?”

Angle: Eliminate chronic leg swelling and edema
Emotion: Hope
Awareness: Problem aware
Proof: Before / after

12 years of edema swelling gone in 2 days?I have been treating patients with swollen legs for over twenty years, and if your feet, ankles or lower legs have been swelling up... Then what I am about to share with you is going to OUTRAGE you. My name is Dr. Andy. Board-certified…

Learn moretry.fullmeasurehealth.comSee in Ad Library ↗

Full read and rank historyFree trial →

0:13#1of 241live adsTop 1%

Tubby ToddBaby & Kids · Diapers & care

Rank in brand#1 / 241in its brand

Running745 dayssince Oct 2024

Copies live1one version

Before / after
Consideration

Creative read · Problem hook

“If your baby's skin looks like this...”

Angle: Clear baby eczema fast and gently
Emotion: Relief
Awareness: Problem aware
Proof: Before / after

0:00Hook
0:02Problem
0:05Product
0:07Proof

We created Tubby Todd for our own family’s sensitive skin and now a bajillion other fams swear by it too! 👏

Shop nowtubbytodd.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

#1of 142live adsTop 1%

JevaWellHealth · Pain relief & recovery

Rank in brand#1 / 142Steady for 4 days

Running224 dayssince Apr 2

Copies live1one version

Before / after
Awareness
Image
Guarantee

Creative read · Callout hook

“I have been a vascular specialist for 19 years. And if your legs are swelling up...”

Angle: doctors hiding the truth about swelling
Emotion: Frustration
Awareness: Problem aware
Proof: Before / after, Expert

Relieve Swelling NaturallyI have been a vascular specialist for 19 years. And if your legs are swelling up, you are exhausted 24/7, and your doctor keeps brushing you off, I am about to tell you exactly what they are hiding from you and why they will never tell you…

Learn morejevawell.comSee in Ad Library ↗

Full read and rank historyFree trial →

See all 433 before-and-after ads

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[ The format ]

What is a before-and-after ad?

A before-and-after ad shows the same situation twice: without the product and with it. The contrast is the argument.

When to use before-and-after ads

It fits products with a visible change that is not about a body or a health condition: cleaning, home, organisation, fabrics, tools. Meta restricts before-and-after images that promise personal health or appearance results, so many categories must show the change another way.

[ The recipe ]

How to make a before-and-after ad: 6 steps

Check the policy for your categoryHealth, weight, skin and hair results shown side by side are often rejected or get accounts restricted. For those, show the routine over time instead of a split image.
Use the same frame twiceSame angle, light and distance. Any change other than the product makes the proof weaker.
Show the after firstOpen on the result, then go back to how it started. The result is the hook.
Film the middleThe transformation in one take (the stain lifting, the drawer being sorted) is more convincing than two photos.
Put a time on it« 30 seconds », « one wash », « week 4 »: a number the viewer can check against their own experience.
Stay honestNo retouching, no different product behind the scenes. Typical results, said plainly.

This is the short version. In WhatScales, « Reproduce with my AI » hands your AI the full playbook for a format, with the live examples that prove each step (Pro plan).

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Brands running the most before-and-after ads

Niches that use before-and-after ads

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many before-and-after ads are running right now?

WhatScales tracks 433 live before-and-after ads from 131 brands as of November 12, 2026, including 24 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most before-and-after ads?

Among the brands we track: Aurlux (24 ads), CanineDrops (23 ads), Cevera (16 ads), Voy (15 ads) and Based Supplies (12 ads).

Which niches use before-and-after ads the most?

In our catalog, Health (172 ads), Beauty (129 ads), Pets (78 ads) and Fashion (14 ads).

How long do before-and-after ads run?

Half of the before-and-after ads we track have been live for more than 60 days. The longest-running one is from Tubby Todd and started 871 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these before-and-after ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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