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Testimonial Ads: Examples & How to Make Them (2026)

Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 444 live testimonial ads from 184 brands in Meta's Ad Library, 154 of them launched in the last 30 days. The most active advertisers are Fatty15 (17), Voy (12) and The Farmer's Dog (9). The mix is 34% video and 66% image. Most come from Health brands (33%), then Sleep (13%). The hook used most is the social proof hook (56% of the ads we have read). Half of them have been running for more than 52 days; the oldest, from Allbirds, started 821 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

444live ads
184brands
34%videos
154launched in the last 30 days
52 dmedian time running

[ Ranked today ]

The 6 best testimonial ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

#1of 1,471live adsTop 1%

HommeyHome · Home decor & lighting

Rank in brand#1 / 1,471Steady for 3 days

Running14 dayssince Oct 29

Copies live2being scaled

Testimonial
Consideration
Image
% off
Bundle

Creative read · Social proof hook

“We love getting dm's like this! From a verified buyer”

Angle: Real buyer still loves them after 6 months
Emotion: Joy
Awareness: Solution aware
Proof: Reviews, Testimonial

20% Off Bathroom BundlesWe love getting DM’s like this. Our customers obsess over our cloud-soft bath collections.

Shop nowgethommey.com.auSee in Ad Library ↗

Full read and rank historyFree trial →

0:05#1of 1,353live adsTop 1%

Black Girl VitaminsHealth · Supplements & vitamins

Rank in brand#1 / 1,353in its brand

Running43 dayssince Sep 30

Copies live1one version

Testimonial
Consideration

Creative read · Story hook

“Struggled with PCOS since I was 15 years old”

Angle: regulating hormones and fertility with PCOS
Emotion: Hope
Awareness: Solution aware
Proof: Testimonial, Reviews

Start Your Journey TodayWhen you're dealing with hormonal imbalances, constant discomfort can make it feel like you're fighting your own body. Our PCOS Relief Gummies are made with targeted ingredients like Inositol, helping cycle regularity, supporting insulin…

Shop nowblackgirlvitamins.coSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

#1of 595live adsTop 1%

Little SpoonBaby & Kids · Baby feeding & sleep

Rank in brand#1 / 595▲ 1 in 3 days

Running50 dayssince Sep 23

Copies live1one version

Testimonial
Consideration
Image

Creative read · Social proof hook

“@littlespoon making our lives easy! 😌”

Angle: making toddler meals effortless and stress-free
Emotion: Relief
Awareness: Solution aware
Proof: Reviews, Testimonial

As good as homemade.When I became a mom, I was so overwhelmed about what to feed my baby and whether it was safe. Everyone was giving me different advice, and there were so many options online, I didn’t know which one to trust. Then my daughter’s pediatrician…

Shop nowlittlespoon.comSee in Ad Library ↗

Full read and rank historyFree trial →

Briggs and Riley ad: Travelware That Goes The Distance

#1of 290live adsTop 1%

Briggs and RileyTravel · Luggage & bags

Rank in brand#1 / 290Steady for 3 days

Running58 dayssince Sep 15

Copies live4being scaled

Testimonial
Consideration
Image

Creative read · Social proof hook

“You'll have a spacious, easy-to-maneuver, and stylish suitcase by your side for years to come.”

Angle: durable stylish luggage for years
Emotion: Pride
Awareness: Solution aware
Proof: Press, Award, Testimonial

Travelware That Goes The DistanceInspired by the spirit of discovery, the Sympatico Collection is built to withstand years of rigorous journeys.

Shop nowbriggs-riley.comSee in Ad Library ↗

Full read and rank historyFree trial →

#1of 179live adsTop 1%

AllbirdsFashion · Footwear

Rank in brand#1 / 179Steady for 4 days

Running821 dayssince Aug 2024

Copies live2being scaled

Testimonial
Consideration
Image

Creative read · Social proof hook

“I don't need a tenth pair of Allbirds... but I'll make an exception for these.”

Angle: too good not to buy another
Emotion: Joy
Awareness: Product aware
Proof: Testimonial

Shoes With Bragging RightsOur shoes can’t *actually* speak for themselves. All the five-star reviews do it for them.

Shop nowallbirds.com.auSee in Ad Library ↗

Full read and rank historyFree trial →

#1of 104live adsTop 1%

Silk & SonderHobbies & Crafts · Books & stationery

Rank in brand#1 / 104Steady for 3 days

Running80 dayssince Aug 24

Copies live1one version

Testimonial
Consideration
Image

Creative read · Callout hook

“The Journal For Women Who Can't Stick To Journaling”

Angle: journaling for people who can't journal
Emotion: Hope
Awareness: Problem aware
Proof: Testimonial, Demo

Self Care, Made Easy.Meet the monthly journal that helps you feel organized, focused, and like yourself again in 2026, powered by psychology backed prompts in just 5 minutes a day. 🧠 Reduced and stress anxiety 📘 Science-backed method 💛 100K+ women lives…

Shop nowsilkandsonder.comSee in Ad Library ↗

Full read and rank historyFree trial →

See all 444 testimonial ads

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[ The format ]

What is a testimonial ad?

A testimonial ad lets a customer tell the story: the problem they had, what they tried, and what changed after the product. The viewer hears it from someone like them, not from the brand.

When to use testimonial ads

Use it when the product needs trust before the click: health, pets, skincare, anything with a « does it really work? » objection. It suits warm audiences and people comparing options.

[ The recipe ]

How to make a testimonial ad: 6 steps

Pick one customer and one problemOne ad carries one person and one message. Choose the review that names a precise situation (« my dog scratched all night »), not a general compliment.
Open on the moment of pain or the resultThe first three seconds are the customer's own words about the problem or the outcome. No logo, no greeting.
Let them say what they tried beforeNaming the alternatives that failed makes the story believable and answers « I already tried everything ».
Show the product in useCut to real footage of the customer using it while the voice continues. Facts over adjectives: how often, how long, what changed first.
Give the time to the first result« After a week… » is more convincing than « it works ». Stay inside what the customer really said and what your claims allow.
Close with advice, not a pitchThe customer recommends it as they would to a friend, then the offer and the call to action appear on screen.

This is the short version. In WhatScales, « Reproduce with my AI » hands your AI the full playbook for a format, with the live examples that prove each step (Pro plan).

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Brands running the most testimonial ads

Niches that use testimonial ads

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many testimonial ads are running right now?

WhatScales tracks 444 live testimonial ads from 184 brands as of November 12, 2026, including 40 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most testimonial ads?

Among the brands we track: Fatty15 (17 ads), Voy (12 ads), The Farmer's Dog (9 ads), AgeMate (8 ads) and The TouchPoint Solution (8 ads).

Which niches use testimonial ads the most?

In our catalog, Health (148 ads), Sleep (58 ads), Fashion (51 ads) and Beauty (37 ads).

How long do testimonial ads run?

Half of the testimonial ads we track have been live for more than 52 days. The longest-running one is from Allbirds and started 821 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these testimonial ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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