How many travel ads are running right now?
WhatScales tracks 2,124 live travel ads from 36 brands as of November 12, 2026, including 455 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Which brands run the most travel ads?
Among the brands we track: Nobl (617 ads), Wander Plus (479 ads), Rhona (256 ads), Monos (148 ads) and Portland Leather Goods (124 ads).
What ad formats work for travel brands?
Of the 605 travel ads we have labelled by format, 52% are Static, 23% are Product demo, 14% are UGC and 6% are Listicle. A format that brands keep running is a format that pays for itself.
How long do travel ads run?
Half of the travel ads we track have been live for more than 44 days. The longest-running one is from Portland Leather Goods and started 491 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
How are these travel ads ranked?
Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Can I see every ad, not only six?
Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.