Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 22,903 live fashion ads from 189 brands in Meta's Ad Library, 9,686 of them launched in the last 30 days. The most active advertisers are XYXX (826), Haus (795) and Cuts (768). The mix is 48% video and 52% image. Among the 5,650 ads our creative read has labelled, the most common format is Static (62%), ahead of UGC (19%). The hook used most is the callout hook (53% of the ads we have read). Half of them have been running for more than 39 days; the oldest, from Allbirds, started 821 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.
22,903live ads
189brands
48%videos
9,686launched in the last 30 days
39 dmedian time running
[ Ranked today ]
The 6 best fashion ads right now
One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.
“This viral bum bag was just restocked in so many colors.”
Angle
spacious everyday crossbody that fits everything
Emotion
Relief
Awareness
Problem aware
Proof
Demo
0:00Hook
0:02Product
0:06Demo
0:13Proof
The Roomiest CrossbodyThe “Mary Poppins” of crossbody bags. Perfect for travel. ✅ Fits a sweater, water bottle & more ✅ 30-day money back guarantee Shop now & save up to 33%
“Ever wonder why luxury products are so expensive?”
Angle
Luxury quality without the luxury markup
Emotion
Curiosity
Awareness
Problem aware
😍 Ever wonder why luxury products are so expensive? 🎁 At Quince, they don't have to be. We connect you directly with the factories that make for the world's leading luxury brands and deliver the highest quality products to you at an…
performance athletic style with modern streetwear edge
Emotion
Pride
Awareness
Product aware
Haus encourages real body positivity & supports you on your transformation journey through uncompromising quality of our athletic performance apparel. Shop Haus men’s athletic apparel — performance tees, tanks, shorts & more. Get up to 50%…
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
“Ever wonder why luxury products are so expensive?”
Angle
Luxury quality without the luxury markup
Emotion
Curiosity
Awareness
Problem aware
😍 Ever wonder why luxury products are so expensive? 🎁 At Quince, they don't have to be. We connect you directly with the factories that make for the world's leading luxury brands and deliver the highest quality products to you at an…
Save Up to 20% Off on Pokémon 🤩Pokémon Oodie Collection drop: Bulbasaur, Magikarp, and Mimikyu styles just landed!🌿🌊⭐ Whether you're a longtime Pokémon Trainer... Or just starting your journey... Don’t miss these new limited-edition styles: 💕 OODIE™ ORIGINALS –…
Dress shoes. Reinvented.Dress shoes that looks as good as they feel: ✅ Sneaker-like Comfort ✅ A-Grade Full-Grain Leather ✅ Athletic Outsole ✅ Insole with Added Arch Support ✅ Designed in Brooklyn, NY & Handcrafted in Portugal ✅ Free Shipping, Free Returns, & a…
“Creator walks down a metro train platform wearing a black oversized graphic t-shirt.”
Angle
Flattering oversized t-shirts for plus-size men
Emotion
Excitement
Awareness
Problem aware
Proof
Demo
0:00Hook
0:05Product
0:15Demo
0:22CTA
Okay, this is the kind of oversized tee you’ll actually wear on repeat. The fit is relaxed, the fabric feels solid, and there’s enough room without it looking weird or baggy. 240 GSM Airease Cotton Up to 6XL Any 2 @ ₹1599 | Any 3 @ ₹2199…
“Meet the jeans that fit perfectly and replace everything else in your closet.”
Angle
Jeans as comfortable as joggers
Emotion
Relief
Awareness
Problem aware
Proof
Demo
0:00Hook
0:04Problem
0:08Product
0:13Mechanism
0:23Demo
0:34Offer
0:37Proof
35k+ 5-Star ReviewsWe fixed uncomfortable nut-crushing jeans. 🥜 Everything fits as it should 🍑 👀 Your booty will get long looks ☁️ So comfy … you'll think their sweats
Designed to elevate your style, they take you seamlessly from the workweek to the weekend—ensuring you look and feel your best wherever life takes you.
Bvlgari Festive CollectionAs light passes through generations, celebrate your most precious moments with Bvlgari timepieces shaped by an enduring legacy of craft & heritage.
“All leggings look the same until you put them on and then you realize they're not.”
Angle
All black leggings look the same until you try them
Emotion
Joy
Awareness
Solution aware
Proof
Demo
0:00Hook
0:03Story
0:14Product
0:24Demo
0:43Demo
0:53Comparison
Advertisement @aimnsportswear All black tights look the same… until you put them on 🤍 Three staples, three completely different feels. Shape for the sculpt, Ribbed for the support & Sense for the softness. Finding your perfect pair just…
Whether you want to stock up on your favorites in new limited edition colors, or discover something new–the Knix Best Sellers Collection has everything you need to upgrade your bras and underwear!✨
For book lovers, these personalized crew socks add a fun personal touch to cozy reading days and relaxing moments ✨📖 Order here 👉 https://giftsoul.co/MTSVT7001GSL US & International shipping ✈️ #giftsoul #personalized #gifts #booklover…
Black Friday is officially here, and so is your chance to stock up on their favorite doctor-recommended kicks before they sell out! For a limited time, take 20% off orders $100+ with code BLACKFRIDAY20.
“EARLY BLACK FRIDAY UP TO 48% OFF + FREE GIFTS One hoodie, endless calm.”
Angle
sensory hoodie brings kid endless calm
Emotion
Relief
Awareness
Problem aware
Kids Calm, Up To 48% Off 🎒Tummy aches before school. A death grip on your hand at drop-off. A thousand "what ifs" at bedtime. If your kid worries, their hands are usually the first to show it. Our kids hoodies give those hands somewhere to go: stress balls in the…
WhatScales tracks 22,903 live fashion ads from 189 brands as of November 12, 2026, including 2,628 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Which brands run the most fashion ads?
Among the brands we track: XYXX (826 ads), Haus (795 ads), Cuts (768 ads), Love in Faith (698 ads) and Comfrt (667 ads).
What ad formats work for fashion brands?
Of the 5,650 fashion ads we have labelled by format, 62% are Static, 19% are UGC, 15% are Product demo and 2% are Founder. A format that brands keep running is a format that pays for itself.
How long do fashion ads run?
Half of the fashion ads we track have been live for more than 39 days. The longest-running one is from Allbirds and started 821 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
How are these fashion ads ranked?
Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Can I see every ad, not only six?
Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
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EmmafyFashion · Bags & accessories
