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Comparison Ads: Examples & How to Make Them (2026)

Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 821 live comparison ads from 268 brands in Meta's Ad Library, 249 of them launched in the last 30 days. The most active advertisers are Earclear (17), Catalyst (16) and Resia (13). The mix is 54% video and 46% image. Most come from Health brands (25%), then Pets (13%). The hook used most is the callout hook (42% of the ads we have read). Half of them have been running for more than 59 days; the oldest, from Catalyst, started 916 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

[ Ranked today ]

The 6 best comparison ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

1:15#1of 13,757live adsTop 1%
NoverlyHealth · Supplements & vitamins
Rank in brand#1 / 13,757Steady for 4 days
Running21 dayssince Oct 22
Copies live2being scaled
  • Comparison
  • Consideration
  • Guarantee
  • Urgency
Creative read · Callout hook

“I take a GLP-1, so I take magnesium before I go to bed.”

Angle
most magnesium supplements lack GLP-1 support
Emotion
Curiosity
Awareness
Solution aware
Proof
Demo
  1. 0:00Hook
  2. 0:06Comparison
  3. 0:36Problem
  4. 0:49Product
  5. 1:00Proof
  6. 1:10CTA

Limited Time Sale!🎁If you've taken magnesium before and felt absolutely nothing, I need you to hear this: you didn't buy the wrong idea. You bought one tenth of it. Here's what nobody selling you magnesium has bothered to explain. "Magnesium" isn't one…

Shop nownoverly.shopSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:39#1of 2,504live adsTop 1%
RidgeTech · Phone accessories & chargers
Rank in brand#1 / 2,504▲ 1 in 4 days
Running22 dayssince Oct 21
Copies live3being scaled
  • Comparison
  • Consideration
  • Urgency
  • Bundle
Creative read · Demo hook

“My power bank's 5,000 milliamp hours. Okay, mine's 10,000 milliamp hours.”

Angle
Next-gen power bank beats standard models
Emotion
Curiosity
Awareness
Solution aware
Proof
Demo
  1. 0:00Hook
  2. 0:02Comparison
  3. 0:22Objection
  4. 0:27Offer
  5. 0:34CTA

Bundle and SaveFinally, a Power bank that does it all and charges fast. 10,000mAh, USB-C, Lightning, Apple Watch, and MagSafe built in one seamless design.

Shop nowridge.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
2:31#1of 2,459live adsTop 1%
RhonaTravel · Travel accessories & organizers
Rank in brand#1 / 2,459in its brand
Running34 dayssince Oct 9
Copies live4being scaled
  • Comparison
  • Consideration
Creative read · Bold claim hook

“Rolling your clothes doesn't save space. Packing cubes don't save space either.”

Angle
Common packing hacks don't actually save space
Emotion
Frustration
Awareness
Problem aware
Proof
Demo, Before / after
  1. 0:00Hook
  2. 0:09Comparison
  3. 1:02Product
  4. 1:08Demo
  5. 1:23Mechanism
  6. 1:55Proof

Start Packing Smarter 👉Ask anyone who flies for a living what’s in their bag and you’ll get roughly the same answer every time. Not gadgets. Not travel pillows. Three or four unglamorous things they’d genuinely refuse to fly without, and one of them is the…

Shop nowtryrhona.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
1:01#1of 1,510live adsTop 1%
FlavCityFood & Drink · Protein & functional foods
Rank in brand#1 / 1,510in its brand
Running83 dayssince Aug 21
Copies live3being scaled
  • Comparison
  • Consideration
Creative read · Question hook

“What do you think the big difference is between these protein shakes at the store and this FlavCity protein powder smoothie?”

Angle
Clean ingredients vs gut-wrecking store shakes
Emotion
Frustration
Awareness
Solution aware
Proof
Demo
  1. 0:00Hook
  2. 0:08Problem
  3. 0:23Comparison
  4. 0:30Demo
  5. 0:40Mechanism
  6. 0:53Offer

Flip the Label, Feel GoodTired of flipping over protein labels only to find junk? These packets have nothing to hide. Just 25g grass-fed protein, real fruit, and functional mushrooms. Done.

Shop nowshopflavcity.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
Gold Seal Supplements ad: The Best One For Anxiety, Cortisol & Finally Sleeping Through The Night#1of 1,344live adsTop 1%
Gold Seal SupplementsHealth · Supplements & vitamins
Rank in brand#1 / 1,344Steady for 4 days
Running163 dayssince Jun 2
Copies live3being scaled
  • Comparison
  • Consideration
  • Image
Creative read · Bold claim hook

“[Not All Magnesium Are Equal]”

Angle
most magnesium supplements don't absorb
Emotion
Curiosity
Awareness
Solution aware

The Best One For Anxiety, Cortisol & Finally Sleeping Through The NightWe tested 47 magnesium supplements for brain fog, cortisol, and sleep. Here's what we found: ❌ 80% use cheap magnesium oxide (only 4% absorption — most passes straight through) ❌ Many "glycinate" products are secretly buffered with oxide ❌…

See detailsgoldsealsupplements.comSee in Ad Library ↗
Full read and rank historyFree trial →
Rippl ad: Stop Seat Pain Before It Stops Your Ride#1of 833live adsTop 1%
RipplAutomotive · Motorcycle gear
Rank in brand#1 / 833in its brand
Running83 dayssince Aug 21
Copies live1one version
  • Comparison
  • Conversion
  • Image
  • % off
  • Guarantee
Creative read · Question hook

“SORE BACKSIDE?”

Angle
Eliminate backside pain on long motorcycle rides
Emotion
Frustration
Awareness
Problem aware
Proof
Demo

Stop Seat Pain Before It Stops Your RideIf every ride ends with you rubbing your backside, standing on the pegs, or looking for the next place to stop... your seat isn't the only problem. LDX Rides™ Comfort Shorts are built to spread pressure across the areas motorcycle seats…

Shop nowripplimpactgear.comSee in Ad Library ↗
Full read and rank historyFree trial →

See all 821 comparison ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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[ The format ]

What is a comparison ad?

A comparison ad puts the product next to the alternative the customer uses today (a competitor, the old way, doing nothing) and lets facts decide.

When to use comparison ads

Use it for audiences who already know the category and are choosing: they need a reason to pick you, not a reason to care.

[ The recipe ]

How to make a comparison ad: 6 steps

  1. Name the real alternativeOften it is not a competitor but a habit: the neck pillow from the airport, the kibble from the supermarket.
  2. Compare on facts, not opinionsIngredients, materials, price per use, guarantees. A table of facts persuades more than « better quality ».
  3. Choose three to five rowsThe ones where you clearly win and one where you are honest. A table where you win everything is not believed.
  4. Show both in useSide-by-side footage of the same test beats a graphic alone.
  5. Respect the other brandNo logos you can't use, no claims you can't prove. « Typical drugstore brand » is enough.
  6. Finish on the decisionSum up who each option is for, then the offer.

This is the short version. In WhatScales, « Reproduce with my AI » hands your AI the full playbook for a format, with the live examples that prove each step (Pro plan).

Try it free for 7 days

Brands running the most comparison ads

Niches that use comparison ads

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many comparison ads are running right now?

WhatScales tracks 821 live comparison ads from 268 brands as of November 12, 2026, including 59 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most comparison ads?

Among the brands we track: Earclear (17 ads), Catalyst (16 ads), Resia (13 ads), Selene (12 ads) and Charlie's Paw (11 ads).

Which niches use comparison ads the most?

In our catalog, Health (208 ads), Pets (107 ads), Beauty (94 ads) and Fashion (74 ads).

How long do comparison ads run?

Half of the comparison ads we track have been live for more than 59 days. The longest-running one is from Catalyst and started 916 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these comparison ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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