Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 10,487 live beauty ads from 126 brands in Meta's Ad Library, 4,007 of them launched in the last 30 days. The most active advertisers are Smooche (875), Goda Perfume (677) and PrimePrometics (625). The mix is 60% video and 40% image. Among the 2,896 ads our creative read has labelled, the most common format is Static (42%), ahead of UGC (29%). The hook used most is the callout hook (41% of the ads we have read). Half of them have been running for more than 43 days; the oldest, from Dr. Squatch, started 1,025 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.
10,487live ads
126brands
60%videos
4,007launched in the last 30 days
43 dmedian time running
[ Ranked today ]
The 6 best beauty ads right now
One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.
Mini portable electric shaverShave on-the-go with ease ✨🧳 Compact, powerful, and portable 💥 Perfect for quick touch-ups anywhere 🚗 No more bulky razors 🪒 Feel fresh and clean in seconds!
“Now or never. Buy 2, Get 1 FREE. Ends this week.”
Angle
Limited time BOGO sale
Emotion
Excitement
Awareness
Product aware
Proof
Guarantee
Limited Time Offer 👉🏻🚀 Confidence starts from the roots. ✔️ Natural DHT-blocking formula (Saw Palmetto + Pumpkin Seed Oil) ✔️ Less shedding, more volume, undeniable thickness ✔️ Supports stronger, healthier strands from within 5 clinically studied actives. 2…
A number. With its geometric shape, sleek beveled edges, faceted emerald-cut stopper and the code name “Mystery,” the N°5 bottle will forever be seen as a turning point in the history of fragrance, design and femininity itself. Is creation…
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
“Beginner friendly makeup specially formulated for mature skin.”
Angle
Easy all-in-one makeup for mature skin
Emotion
Relief
Awareness
Problem aware
Proof
Demo
0:00Hook
0:03Product
0:15Mechanism
0:20Demo
0:27Proof
0:30Offer
Let your bake-off begin!New to baked? We've got you covered! Baked Starter Kit is the ultimate discovery set for beginning your love affair with baked makeup. Includes a full-sized foundation, face + eyeshadow palette and travel-friendly brush! Shop the full set…
“If I only have time for one thing before I leave the house, it's going to be the new Jones Road”
Angle
Quick one-minute hack for tired eyes
Emotion
Relief
Awareness
Problem aware
Proof
Demo, Before / after
0:00Hook
0:03Product
0:06Demo
0:12Comparison
0:16Agitation
0:25Demo
0:35CTA
The before & after says it allOkay, the before and after?? 👀 This concealer and neutralizer duo instantly color-corrects my under-eyes and makes them look brighter and more awake. But what surprised me more is how lightweight it feels. It’s one of those products you…
“My husband's "work wife" came to Hawaii with us. Our anniversary. His idea.”
Angle
husband brings younger coworker on vacation
Emotion
Fear
Awareness
Unaware
Sale Ends In 24 HoursMy husband's "work wife" came to Hawaii with us. Our anniversary. His idea. "Don't make this weird," he said. I didn't make it weird. I made sure he remembered exactly who he was losing. Let me back up. I was upstairs packing when Gary…
Start My Hair Quiz ✅Don't wait — join the hundreds of thousands of guys who’ve found true results. Get a treatment recommendation today, 100% online, if eligible. Why Hims? 🗓️Regrow in as few as 3-6 months* 🧑🏻⚕️Prescription-strength ingredients 📦Free…
“When your roots are oily but your ends are dry, that means your products aren't working for your hair type.”
Angle
oily roots with dry ends
Emotion
Frustration
Awareness
Problem aware
Proof
Reviews
0:00Hook
0:03Agitation
0:12Product
0:14Mechanism
0:27Proof
0:30Offer
0:32CTA
Haircare for Your Unique NeedsRaise your hand if your scalp gets greasy in 1 day 🙋♀️ 😩 💸 60% off your first order of Prose* 🧴 Custom formulas for your hair type, goals, & environment 🌿 No sulfates, no silicones, no build-up 💧 Balanced hydration for a clean…
“This is what my son's eczema looked like at its worst. And this is his skin today.”
Angle
Steroid creams trap you in cycles
Emotion
Hope
Awareness
Problem aware
Proof
Before / after, Testimonial, Numbers
0:00Hook
0:06Problem
0:13Agitation
0:43Mechanism
1:03Proof
1:20Product
1:33Story
Restore Your Skin in 3 Weeks!Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils…
A Retired Eye Surgeon Finally Speaks UpI spent 31 years as an eye surgeon. I removed under-eye "bags" from more than 3,000 faces with my own two hands. And I'm about to tell you something I should have said 20 years ago. My family told me to let it go. I'm retired now — no…
Tropical Escape in Every Shower! 🍍🥥Dive into deep moisturizing! Native Pineapple & Coconut Milk body wash deeply nourishes for soft, happy skin. Get yours! ✨🛁
Read if your mother has mobility issues 👆I've owned a small bakery for fourteen years. Every Wednesday for almost three years, the same woman ordered a single lemon loaf. 3:40 on the dot. Every week without fail. She'd come up to the counter herself. Pay with exact change. Say…
“If you want to look 30 when you're 65, let me tell you one secret”
Angle
anti-aging secret passed down by mom
Emotion
Curiosity
Awareness
Solution aware
Proof
Demo, Before / after
0:00Hook
0:06Mechanism
0:11Story
0:16Product
0:20Demo
0:30Offer
0:36CTA
They Have 132 LEDs. We Have 320.You've tried the serums. The facials. The $90 eye creams that promised everything and delivered nothing. Here's the difference: Solawave uses 320 high-power LEDs across 4 wavelengths. The same red light technology your dermatologist uses…
“You're not ugly, you just have yellow teeth. I mean, y'all can see how quickly that whitens my teeth.”
Angle
You're not ugly just yellow teeth
Emotion
Excitement
Awareness
Solution aware
Proof
Demo, Testimonial
0:00Hook
0:03Demo
0:06Story
0:14Problem
0:19Product
0:21Mechanism
0:26Demo
Over 85k Smiles WhitenedThis whitening pen does what other whitening products can't. See visibly whiter teeth immediately without any sensitivity, pain, or enamel damage.
Pistachio smells good on youStay Awhile by DIME. Toasted pistachio, vanilla bean, & cashmere musk for a modern gourmand that smells of pure bliss ✨ Shop now at dimebeauty.com.
Gifts That Get Used, Not RegiftedThis year, give something that won't end up in the back of a drawer. Premium grooming gifts, built for everyday use. Free Shipping Over $49
Mini portable electric shaverShave on-the-go with ease ✨🧳 Compact, powerful, and portable 💥 Perfect for quick touch-ups anywhere 🚗 No more bulky razors 🪒 Feel fresh and clean in seconds!
“A razor like this belongs on a man's washbasin. The new Schneider 210.”
Angle
Smooth quick shave without pulling
Emotion
Curiosity
Awareness
Solution aware
Proof
Demo
0:00Hook
0:11Product
0:16Demo
0:30Mechanism
0:44Demo
0:56Offer
3-Head Rechargeable Electric ShaverIs your daily shave time-consuming or prone to skin irritation? Do traditional razors tug at your skin without delivering a clean shave? Grooming your beard doesn't have to be a hassle! 🪒⚡ Try this electric shaver—its high-efficiency…
“Your sunscreen does not look like this, what are you even doing?”
Angle
SPF that leaves skin glowing
Emotion
Excitement
Awareness
Solution aware
Proof
Demo
0:00Hook
0:08Product
0:20Demo
0:29Mechanism
0:44Product
0:54Demo
1:07Offer
SAVE $28 When You Bundle (+ FREE Kabuki Brush!) ☀️Save $28 on our NEW West Coast Radiance Trio that inlcudes our newest SPF launch: Sun Veil Illuminator SPF 30 for Face & Body plus our tried & true best-selling Rose Gold Sunglaze Sheer Body Mist SPF 42 ✨ We’ve also included our exclusive…
WhatScales tracks 10,487 live beauty ads from 126 brands as of November 12, 2026, including 970 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Which brands run the most beauty ads?
Among the brands we track: Smooche (875 ads), Goda Perfume (677 ads), PrimePrometics (625 ads), Luxeresearchlab (450 ads) and Manucurist (367 ads).
What ad formats work for beauty brands?
Of the 2,896 beauty ads we have labelled by format, 42% are Static, 29% are UGC, 17% are Product demo and 4% are Before / after. A format that brands keep running is a format that pays for itself.
How long do beauty ads run?
Half of the beauty ads we track have been live for more than 43 days. The longest-running one is from Dr. Squatch and started 1,025 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
How are these beauty ads ranked?
Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Can I see every ad, not only six?
Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
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ZenbluxBeauty · Men's grooming & shaving
