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Instagram Stories ads

Instagram Stories Ads Examples: the Best Running Now (November 2026)

Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily

Meta's Ad Library does not say which placement an ad ran in, so this page shows the frame Stories and Reels use: videos delivered in 9:16, picked from the 55,286 live Meta video ads we track across 674 brands. The most active advertisers are Cresomall (786), Haus (696) and Cuts (639). Among the 13,367 ads our creative read has labelled, the most common format is UGC (40%), ahead of Product demo (39%). The hook used most is the callout hook (39% of the ads we have read). Half of them have been running for more than 33 days; the oldest, from CozyBand, started 1,718 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

55,286live Meta ads tracked
674brands
100%videos
26,215launched in the last 30 days
33 dmedian time running

[ Ranked today ]

The 6 best Instagram Stories ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

0:12#1of 48,439live adsTop 1%

AscribeavailAutomotive · Car accessories & care

Rank in brand#1 / 48,439in its brand

Running12 dayssince Oct 31

Copies live30being scaled

Product demo
Consideration

Creative read · Problem hook

“Is your car headliner sagging or peeling off?”

Angle: fix sagging car headliner yourself cheaply
Emotion: Relief
Awareness: Problem aware
Proof: Demo

0:00Hook
0:02Problem
0:04Product
0:05Demo
0:09CTA

🚗DIY Car Headliner Sag‑Repair Adhesive✨High‑Ductility Room‑Temp‑Cure Glue For Fabric…💪Powerful bonding strength secures sagging headliner resists driving‑vibration‑caused re‑peeling 🧩Works with fabric leather sponge for repairing seats and assorted interior trims 🪩Elastic cured film tolerates temperature shifts…

Shop nowascribeavail.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:42#1of 47,730live adsTop 1%

Mellow SleepSleep · Mattresses & bedding

Rank in brand#1 / 47,730in its brand

Running160 dayssince Jun 5

Copies live3being scaled

UGC
Awareness

Creative read · Callout hook

“THIS + no plans”

Angle: Unbelievably soft comforter like marshmallows
Emotion: Joy
Awareness: Problem aware
Proof: Demo, Testimonial

0:00Hook
0:06Product
0:11Demo
0:21Proof
0:30Story

Shop nowmellowsleep.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:29#1of 43,521live adsTop 1%

NookvelyAutomotive · Tools & DIY

Rank in brand#1 / 43,521in its brand

Running50 dayssince Sep 23

Copies live1one version

Product demo
Consideration

Creative read · Demo hook

“won't come off until you hit this button, then it comes right off.”

Angle: effortless push button panel latching
Emotion: Curiosity
Awareness: Problem aware
Proof: Demo

0:00Hook
0:03Product
0:08Mechanism
0:15Demo
0:23Offer
0:26CTA

4Pcs Universal Aluminum Quick-Release Lock LatchesPOV: You’re tired of fumbling with screws or latches on your toolbox, motorcycle bags, or compartments until these quick-release locks make opening and closing effortless 🔒 This 4-Piece Universal Aluminum Quick-Release Lock Latch set…

Shop nownookvely.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:15#1of 38,087live adsTop 1%

NovtrisHome · Home decor & lighting

Rank in brand#1 / 38,087in its brand

Running13 dayssince Oct 30

Copies live4being scaled

Product demo
Awareness

Creative read · Curiosity hook

“DONT show this to your girlfriend...”

Angle: Transform any room into a galaxy
Emotion: Curiosity
Awareness: Problem aware
Proof: Demo

0:00Hook
0:02Demo
0:05Product

✨ Plug-and-Play HD Star ProjectorBring the stars 🌌 ✨ Plug in & 🌠 Instant galaxy 😴 Relax and 🛒 Shop Now

Shop nownovtris.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:31#1of 31,712live adsTop 1%

ZenbluxBeauty · Men's grooming & shaving

Rank in brand#1 / 31,712in its brand

Running43 dayssince Sep 30

Copies live1one version

Product demo
Conversion
Free shipping

Creative read · Demo hook

“Compact Yet Powerful”

Angle: pain-free manscaping on a budget
Emotion: Relief
Awareness: Solution aware
Proof: Demo

0:00Hook
0:06Problem
0:09Product
0:11Demo
0:15Offer
0:17Mechanism
0:23Comparison

Mini portable electric shaverShave on-the-go with ease ✨🧳 Compact, powerful, and portable 💥 Perfect for quick touch-ups anywhere 🚗 No more bulky razors 🪒 Feel fresh and clean in seconds!

Shop nowzenblux.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:13#1of 19,774live adsTop 1%

Prints10Home · Home decor & lighting

Rank in brand#1 / 19,774in its brand

Running89 dayssince Aug 15

Copies live1one version

Unboxing
Awareness

Creative read · Demo hook

“That's the night that the lights went out in Georgia.”

Angle: celebrate family bonds with custom art
Emotion: Joy
Awareness: Unaware
Proof: Demo

0:00Hook
0:03Product
0:07Demo

Personalized Family Crossword CanvasKeep your family connected with custom crossword wall art featuring everyone's names. It's a beautiful way to celebrate your shared love and unique family bonds. 👉 Order now: https://prints10.com/products/8922957644022 #prints10…

Shop nowprints10.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

See all 55,286 Instagram Stories ads

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Brands running the most Instagram Stories ads

Ad formats instagram stories brands use

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many Instagram Stories ads are running right now?

WhatScales tracks 55,286 live Instagram Stories ads from 674 brands as of November 12, 2026, including 7,815 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most Instagram Stories ads?

Among the brands we track: Cresomall (786 ads), Haus (696 ads), Cuts (639 ads), Possiblemay&Pro (630 ads) and Smooche (602 ads).

What ad formats work for instagram stories brands?

Of the 13,367 Instagram Stories ads we have labelled by format, 40% are UGC, 39% are Product demo, 6% are Animation and 5% are Listicle. A format that brands keep running is a format that pays for itself.

How long do Instagram Stories ads run?

Half of the Instagram Stories ads we track have been live for more than 33 days. The longest-running one is from CozyBand and started 1,718 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these Instagram Stories ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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