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Talking Head Ads: Examples & How to Make Them (2026)

Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 646 live talking head ads from 201 brands in Meta's Ad Library, 268 of them launched in the last 30 days. The most active advertisers are Elavate (23), Fatty15 (21) and Silver Fern Brand (19). Video dominates: 100% of these ads are videos. Most come from Health brands (51%), then Sleep (10%). The hook used most is the callout hook (40% of the ads we have read). Half of them have been running for more than 42 days; the oldest, from Elavate, started 648 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

646live ads
201brands
100%videos
268launched in the last 30 days
42 dmedian time running

[ Ranked today ]

The 6 best talking head ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

3:35#1of 3,337live adsTop 1%

SelenePets · Pet accessories & toys

Rank in brand#1 / 3,337Steady for 4 days

Running38 dayssince Oct 5

Copies live4being scaled

Talking head
Awareness
Free gift
Guarantee

Creative read · Callout hook

“Stop giving your dog water in a bowl. Dogs here in Japan regularly live past 17.”

Angle: Japan's secret to dog longevity
Emotion: Fear
Awareness: Problem aware
Proof: Numbers

0:00Hook
0:08Story
0:37Problem
0:50Agitation
1:54Mechanism

STOP refilling your dog’s water bowlDid you know that over 80% of dogs struggle with severe dehydration? No wonder kidney disease is the leading killer of senior dogs. But the problem isn't how often you refill. It's that most people give their dogs water in a bowl. The bowl…

Shop nowselenepets.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

1:52#1of 2,695live adsTop 1%

MindvalleyServices · Education & bootcamps

Rank in brand#1 / 2,695in its brand

Running610 dayssince Mar 2025

Copies live5being scaled

Talking head
Awareness

Creative read · Shock hook

“We tend to think that our spirit is in our body. That's actually not correct.”

Angle: master energy work to unlock intuition
Emotion: Curiosity
Awareness: Problem aware
Proof: Expert

0:00Hook
0:06Story
0:15Problem
0:30Mechanism
0:48Agitation
0:59Product
1:20Objection

Curious About Energy Work? Learn Free from an Expert.Join Jeffrey Allen in a transformative masterclass where you'll learn to see, feel, and manage your energy. Discover 4 simple steps you can perform in 7 minutes or so to make profound changes in your life, without any physical effort. This…

Learn moremindvalley.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:14#1of 2,172live adsTop 1%

RhobackFashion · Men's apparel

Rank in brand#1 / 2,172in its brand

Running90 dayssince Aug 14

Copies live1one version

Talking head
Conversion

Creative read · Bold claim hook

“Not a better day than gameday.”

Angle: Rep your team colors on gameday
Emotion: Excitement
Awareness: Product aware
Proof: Celebrity

0:00Hook
0:02CTA
0:05Product
0:12CTA

Gameday CollectionNo better day than game day. Check out custom designs for your school in Rhoback’s Gameday Collection.

Shop nowrhoback.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:29#1of 1,745live adsTop 1%

MywayupHealth · Gut & digestion

Rank in brand#1 / 1,745in its brand

Running323 dayssince Dec 2025

Copies live1one version

Talking head
Consideration
Guarantee

Creative read · Bold claim hook

“If this natural gut cleanse does not clean you out in 48 hours, then email us for a full refund.”

Angle: Flush out stuck poop in 48h
Emotion: Hope
Awareness: Solution aware
Proof: Guarantee

0:00Hook
0:05Problem
0:13Mechanism
0:17Product

Backed up belly? Flush it out naturally.Debloat Detox is my go-to for flushing out what’s weighing me down and jumpstarting bowels — without the crash, cramps, or harsh ingredients. 🙅🏼‍♀️ Here’s what I’ve noticed since starting: ✨ Less bloating ⚡ More energy (like, real…

Learn moremywayup.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:20#1of 729live adsTop 1%

KuiuFitness · Outdoor & hiking

Rank in brand#1 / 729in its brand

Running105 dayssince Jul 30

Copies live1one version

Talking head
Consideration

Creative read · Callout hook

“If you're looking for the most versatile pant, look no further than the Kuiu Attack Pant.”

Angle: the most versatile outdoor pant
Emotion: Excitement
Awareness: Solution aware
Proof: Demo

0:00Hook
0:04Product
0:08Mechanism
0:12CTA

KUIU® Attack PantOur best selling, most versatile pant for hunt and everyday wear.

Shop nowkuiu.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

9:46#1of 724live adsTop 1%

Silver Fern BrandHealth · Gut & digestion

Rank in brand#1 / 724Steady for 6 days

Running190 dayssince May 6

Copies live2being scaled

Talking head
Consideration

Creative read · Shock hook

“If foreign invaders to your gut have come together and built fortresses, a standard antimicrobial is not going to work”

Angle: standard gut cleanses fail against fortresses
Emotion: Curiosity
Awareness: Solution aware
Proof: Expert

0:00Hook
0:12Story
0:28Mechanism
0:51Agitation

Most gut products only take one approach — they either try to flush things out or add in good bacteria. But when buildup and stubborn biofilms are part of the problem, that’s not enough. That’s why the Ultimate Clean-Up Kit combines two…

Shop nowsilverfernbrand.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

See all 646 talking head ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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[ The format ]

What is a talking head ad?

A talking head ad is one person speaking to the camera for the whole video: an expert, a creator or a customer explaining a problem and its fix.

When to use talking head ads

Use it for educational angles and sceptical audiences, when the argument matters more than the images.

[ The recipe ]

How to make a talking head ad: 6 steps

Lead with the conclusionSay the surprising claim first, then explain it.
Give the speaker a reason to be believedA title, an experience or a result on screen in the first seconds.
One idea per sentenceShort lines, cut the pauses, change the framing every few seconds.
Cover with footage where it helpsShow the product or the problem while the voice continues.
Handle the main objectionSay the « yes, but » out loud and answer it.
End with adviceWhat to do next, as a recommendation.

This is the short version. In WhatScales, « Reproduce with my AI » hands your AI the full playbook for a format, with the live examples that prove each step (Pro plan).

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Brands running the most talking head ads

Niches that use talking head ads

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many talking head ads are running right now?

WhatScales tracks 646 live talking head ads from 201 brands as of November 12, 2026, including 59 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most talking head ads?

Among the brands we track: Elavate (23 ads), Fatty15 (21 ads), Silver Fern Brand (19 ads), Krishna's Herbal & Ayurveda (17 ads) and Everly (14 ads).

Which niches use talking head ads the most?

In our catalog, Health (331 ads), Sleep (65 ads), Pets (40 ads) and Beauty (34 ads).

How long do talking head ads run?

Half of the talking head ads we track have been live for more than 42 days. The longest-running one is from Elavate and started 648 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these talking head ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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