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Meme Ads: Examples & How to Make Them (2026)

Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 116 live meme ads from 66 brands in Meta's Ad Library, 58 of them launched in the last 30 days. The most active advertisers are Bullymake (10), LuxArmy World (6) and Primal Storm (6). The mix is 58% video and 42% image. Most come from Health brands (20%), then Pets (20%). The hook used most is the callout hook (50% of the ads we have read). Half of them have been running for more than 28 days; the oldest, from Global Work & Travel, started 448 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

116live ads
66brands
58%videos
58launched in the last 30 days
28 dmedian time running

[ Ranked today ]

The 6 best meme ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

#1of 205live adsTop 1%

Crim Wear CoAutomotive · Motorcycle gear

Rank in brand#1 / 205in its brand

Running13 dayssince Oct 30

Copies live1one version

Meme
Awareness
Image

Creative read · Curiosity hook

“Sensitive Content This media contains motorcycle gear which some people may find extremely usefull!”

Angle: useful motorcycle gear warning
Emotion: Curiosity
Awareness: Problem aware

Shop nowcrimwearco.comSee in Ad Library ↗

Full read and rank historyFree trial →

0:27#2of 2,515live adsTop 1%

NashieFashion · Bags & accessories

Rank in brand#2 / 2,515in its brand

Running42 dayssince Oct 1

Copies live1one version

Meme
Awareness

Creative read · Curiosity hook

“We tried a fancy ad tool to market our Nashies it thought we sold pears”

Angle: automated ad tool made an absurd mistake
Emotion: Joy
Awareness: Unaware

0:00Hook
0:10Product

We don't sell pearsWe don't sell pears

Learn morethenashie.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:10#18of 31,712live adsTop 1%

ZenbluxAutomotive · Car accessories & care

Rank in brand#18 / 31,712▼ 3 in 2 days

Running56 dayssince Sep 17

Copies live2being scaled

Meme
Awareness

Creative read · Curiosity hook

“The perfect gift for men doesn’t exi-”

Angle: the ultimate gift for men
Emotion: Excitement
Awareness: Unaware
Proof: Demo

0:00Hook
0:02Product
0:06Demo

Tactical MOLLE Car Seat Cover Organizer – Rugged Protection & Smart StorageTactical MOLLE Car Seat Cover Organizer – Rugged Protection & Smart Storage👉

Shop nowzenblux.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:13#27of 48,439live adsTop 1%

AscribeavailGifts & Occasions · Party supplies

Rank in brand#27 / 48,439in its brand

Running14 dayssince Oct 29

Copies live3being scaled

Meme
Awareness

Creative read · Shock hook

“DON'T send this to a Husband 🤣🇺🇸”

Angle: Hilarious optical illusion costume prank
Emotion: Joy
Awareness: Unaware
Proof: Demo

0:00Hook
0:03Demo
0:07Story
0:11Problem

Trompe-l'oeil Carry-Me Inflatable OutfitWant a costume that gets noticed before you even say hello? This hilarious “carry-me” inflatable outfit creates the illusion that a giant character is carrying you, complete with oversized legs, slippers, glasses, vest, and molded hair…

Shop nowascribeavail.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

Chewy ad: Get Real™: fresh, easy feeding

#9of 9,850live adsTop 1%

ChewyPets · Dog food & treats

Rank in brand#9 / 9,850in its brand

Running94 dayssince Aug 10

Copies live1one version

Meme
Awareness
Image

Creative read · Callout hook

“she looks at this food the way I look at tacos lol 🌮😍”

Angle: dogs go crazy for real food
Emotion: Joy
Awareness: Problem aware

Get Real™: fresh, easy feedingTurn everyday moments into something better. Get Real by Chewy is fresh, easy to serve, and made with real, wholesome ingredients.

See detailschewy.comSee in Ad Library ↗

Full read and rank historyFree trial →

0:26#7of 5,010live adsTop 1%

Norse OrganicsBeauty · Skincare

Rank in brand#7 / 5,010in its brand

Running183 dayssince May 13

Copies live3being scaled

Meme
Awareness

Creative read · Callout hook

“When you try to cure your teen's acne”

Angle: over-the-counter acne products fail teens
Emotion: Frustration
Awareness: Problem aware

0:00Hook
0:03Problem

10 Years of Acne Nightmare Ended💥 I am furious about ACNE PROFITS💥 I’ve spent 25 years watching Big Skincare and Big Pharma destroy people’s health and confidence with their quick fixes. And I’ve had ENOUGH! 💊 BIG PHARMA’S QUICK FIXES = POISON • Antibiotics that nuke…

Shop nownorseorganics.coSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

See all 116 meme ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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[ The format ]

What is a meme ad?

A meme ad borrows a format people already share (a reaction image, a familiar template, a trending joke) and puts the customer's situation in it.

When to use meme ads

Use it for top-of-funnel reach with audiences who know the meme, and for products with a relatable everyday problem. It is a cheap test of whether a pain point makes people react.

[ The recipe ]

How to make a meme ad: 6 steps

Pick the customer's situation firstThe joke is about their life, not your product. Start from a review or a comment that made you smile.
Choose a template they already knowThe format should need no explanation. If you have to explain it, it is not a meme for this audience.
Keep the caption shortOne line on top, one below at most. The product can stay out of the image and live in the copy.
Make it readable muted and smallBig type, high contrast, nothing important near the edges.
Mind rights and policyUse templates you are allowed to use, no celebrity faces, no jokes about personal attributes.
Pair it with a serious adA meme earns attention; a testimonial or demo in retargeting closes the sale.

This is the short version. In WhatScales, « Reproduce with my AI » hands your AI the full playbook for a format, with the live examples that prove each step (Pro plan).

Try it free for 7 days

Brands running the most meme ads

Niches that use meme ads

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many meme ads are running right now?

WhatScales tracks 116 live meme ads from 66 brands as of November 12, 2026, including 17 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most meme ads?

Among the brands we track: Bullymake (10 ads), LuxArmy World (6 ads), Primal Storm (6 ads), Whisker (6 ads) and True Classic (5 ads).

Which niches use meme ads the most?

In our catalog, Health (23 ads), Pets (23 ads), Fashion (22 ads) and Beauty (8 ads).

How long do meme ads run?

Half of the meme ads we track have been live for more than 28 days. The longest-running one is from Global Work & Travel and started 448 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these meme ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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