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Animated Ads: Examples & How to Make Them (2026)

Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 814 live animated ads from 210 brands in Meta's Ad Library, 411 of them launched in the last 30 days. The most active advertisers are TrueSafety (24), Resilia (22) and RYZE Superfoods (20). Video dominates: 100% of these ads are videos. Most come from Health brands (43%), then Pets (11%). The hook used most is the callout hook (28% of the ads we have read). Half of them have been running for more than 30 days; the oldest, from NutriPaw, started 1,093 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

[ Ranked today ]

The 6 best animated ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

0:10#1of 12,020live adsTop 1%
CHANELBeauty · Fragrance
Rank in brand#1 / 12,020in its brand
Running28 dayssince Oct 15
Copies live2being scaled
  • Animation
  • Awareness
Creative read · Callout hook

“N°5”

Angle
Iconic luxury fragrance design revolution
Emotion
Curiosity
Awareness
Product aware
  1. 0:00Hook
  2. 0:02Product
  3. 0:06CTA

A number. With its geometric shape, sleek beveled edges, faceted emerald-cut stopper and the code name “Mystery,” the N°5 bottle will forever be seen as a turning point in the history of fragrance, design and femininity itself. Is creation…

Shop nowchanel.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:15#1of 9,850live adsTop 1%
ChewyPets · Pet accessories & toys
Rank in brand#1 / 9,850in its brand
Running10 dayssince Nov 2
Copies live1one version
  • Animation
  • Awareness
Creative read · Story hook

“Animated puppy and dog pops out of a cardboard Chewy box on a snowy hill.”

Angle
Deliver the holiday pets dream of affordably
Emotion
Joy
Awareness
Problem aware
  1. 0:00Hook
  2. 0:03Story
  3. 0:08Mechanism
  4. 0:12CTA

Make your dog's holiday dreams come trueDeliver the holiday treats and toys they’ve been dreaming of with Chewy.

Shop nowchewy.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
1:12#1of 3,621live adsTop 1%
Zapply EUHealth · Supplements & vitamins
Rank in brand#1 / 3,621in its brand
Running55 dayssince Sep 18
Copies live8being scaled
  • Animation
  • Consideration
  • % off
  • Guarantee
Creative read · Shock hook

“This is what would happen to a man in andropause if he took Zapply for 90 days.”

Angle
reverse andropause naturally over 90 days
Emotion
Hope
Awareness
Solution aware
Proof
Guarantee
  1. 0:00Hook
  2. 0:04Mechanism
  3. 0:20Problem
  4. 0:28Mechanism
  5. 0:40Story
  6. 0:54Comparison
  7. 0:58Offer

Low energy, drive and focus after 30?Looking to get your energy and drive back — naturally? ⚡ From around 30, testosterone drops roughly 1% every year. It shows up as flat energy, a shorter fuse, and a gut that won't shift no matter what you do in the gym. Introducing Zapply…

Shop nowtryzapply.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
2:37#1of 2,391live adsTop 1%
ResiliaHealth · Supplements & vitamins
Rank in brand#1 / 2,391▲ 1 in 4 days
Running20 dayssince Oct 23
Copies live3being scaled
  • Animation
  • Consideration
  • Guarantee
Creative read · Bold claim hook

“This is how clean your arteries get when you take aged garlic every morning for two weeks straight.”

Angle
Clean your arteries in 14 days
Emotion
Hope
Awareness
Problem aware
  1. 0:00Hook
  2. 0:04Story
  3. 0:19Mechanism
  4. 0:27Story
  5. 2:19Problem
  6. 2:27Agitation
  7. 2:36Product

Explore the Power of Aged Garlic Today!Looking to Take Control of Your Heart Health Naturally?❤️ Experience the Power of Resilia Aged Garlic Extract! ✅: Supports cardiovascular health naturally ✅: Completely odorless formula ✅: Supports arterial health ✅: 20-month aging process…

Learn moreresilia.shopSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
3:01#1of 2,210live adsTop 1%
KittySpoutPets · Pet accessories & toys
Rank in brand#1 / 2,210▲ 1 in 2 days
Running70 dayssince Sep 3
Copies live3being scaled
  • Animation
  • Consideration
Creative read · Shock hook

“Stop scrubbing your cat's bowl, it's hurting them. Here's what your cat desperately wants you to know.”

Angle
Stagnant bowls cause feline kidney disease
Emotion
Guilt
Awareness
Problem aware
Proof
Numbers, Study
  1. 0:00Hook
  2. 0:05Problem
  3. 0:16Agitation
  4. 0:32Comparison
  5. 0:50Problem
  6. 1:47Agitation
  7. 1:59Mechanism

Stop giving your cat water in a bowl 😿You scrub your cat's bowl every day. That might be the problem. 😿 The slime you can't fully see is called biofilm, and it rebuilds itself within hours of every wash, quietly turning that "clean" bowl into something your cat doesn't want…

Shop nowkittyspout.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:21#1of 1,644live adsTop 1%
Mason GearFashion · Men's apparel
Rank in brand#1 / 1,644in its brand
Running120 dayssince Jul 15
Copies live10being scaled
  • Animation
  • Consideration
  • Guarantee
Creative read · Bold claim hook

“THE FIRST CUSHION SOCKS THAT STOP YOUR BOOTS FROM STINKING”

Angle
Eliminate smelly work boots
Emotion
Relief
Awareness
Problem aware
  1. 0:00Hook
  2. 0:05Problem
  3. 0:09Mechanism
  4. 0:14Product
  5. 0:18CTA

Limited-time offerIf you're dealing with foot pain at work, you already know how bad it gets. Aching feet. Swollen legs. That constant pressure by the end of a 12-hour shift on concrete. Better socks help. But most work socks feel like a punishment. Too…

See detailsmasonclothing.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →

See all 814 animated ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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[ The format ]

What is an animated ad?

An animated ad tells the message with drawn or generated motion instead of filmed footage: 2D explainers, 3D characters, AI-generated scenes, kinetic type.

When to use animated ads

Use it when the mechanism is invisible (what happens inside the body, how a formula works), when filming is impossible, or when a character can carry a story a spokesperson can't.

[ The recipe ]

How to make an animated ad: 6 steps

  1. Start from one mechanism or one storyAnimation earns its place by showing what a camera can't. Decide what that is before choosing a style.
  2. Write the voice-over firstThe script sets the timing. Aim for 20 to 45 seconds and one idea per sentence.
  3. Storyboard the first three secondsImmediate movement and a clear subject. An establishing shot is a wasted hook.
  4. Keep one character or one visual systemA consistent character, palette and type across scenes reads as a brand, not as stock clips.
  5. Bring the real product inCut to real packaging or footage before the offer so the viewer knows what arrives in the box.
  6. Check claims frame by frameA drawing of a result is still a claim. Show the mechanism, not a promised outcome.

This is the short version. In WhatScales, « Reproduce with my AI » hands your AI the full playbook for a format, with the live examples that prove each step (Pro plan).

Try it free for 7 days

Brands running the most animated ads

Niches that use animated ads

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many animated ads are running right now?

WhatScales tracks 814 live animated ads from 210 brands as of November 12, 2026, including 132 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most animated ads?

Among the brands we track: TrueSafety (24 ads), Resilia (22 ads), RYZE Superfoods (20 ads), Tavio (19 ads) and Goda Perfume (16 ads).

Which niches use animated ads the most?

In our catalog, Health (348 ads), Pets (92 ads), Beauty (60 ads) and Food & Drink (53 ads).

How long do animated ads run?

Half of the animated ads we track have been live for more than 30 days. The longest-running one is from NutriPaw and started 1,093 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these animated ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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