Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 2,420 live food and drink ads from 54 brands in Meta's Ad Library, 1,225 of them launched in the last 30 days. The most active advertisers are RYZE Superfoods (526), Javy Coffee (285) and Huel (273). The mix is 65% video and 35% image. Among the 1,245 ads our creative read has labelled, the most common format is Static (42%), ahead of UGC (25%). The hook used most is the callout hook (35% of the ads we have read). Half of them have been running for more than 29 days; the oldest, from RYZE Superfoods, started 730 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.
One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.
#1of 20,103live adsTop 1%
TripFood & Drink · Non-alcoholic drinks & hydration“45% OFF Drinks SHOP TODAY'S OFFER”
InstacartFood & Drink · Grocery & pantry“Picky eaters love a little Sara Lee.”
#1of 4,232live adsTop 1%
RYZE SuperfoodsFood & Drink · Coffee & tea“NO MORE JOINT PAIN”
Pour Yourself a Better Cup of Coffee ☕️RYZE is powered by functional mushrooms and adaptogens. Our creamy and delicious blend features six functional mushrooms, prebiotics, zero added sugar and 100% organic or non-GMO ingredients. These clean, no BS ingredients come to you…
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Javy CoffeeFood & Drink · Protein & functional foods“Try Javvy and get this exclusive bundle*”
Unlock Huge Black Friday Savings🖤 Black Friday is here and the deals are huge. Get up to 58% OFF plus FREE gifts when you stock up on Javvy’s Protein Coffee. Power through the season with bold flavor and real benefits.
Transcript, full read and rank historyFree trial →
#1of 2,137live adsTop 1%
HuelFood & Drink · Protein & functional foods“A week of breakfast for less than £20”
StockedFood & Drink · Meal kits & prepared food“NEW BLOCKS JUST LANDED HOW ARE YOU HAVING YOURS?”
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Ka'ChavaFood & Drink · Protein & functional foods“Okay, making a high protein froyo right now that's salted caramel and dates flavored”
High-protein froyo with Salted Caramel Ka'Chava? We are so in. 📹: peyton johnson
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#1of 117live adsTop 1%
Magic SpoonFood & Drink · Protein & functional foods“Strawberry Cheesecake for breakfast.”
A Little Cheesecake With Your Cereal? 🍓Magic Spoon’s all-new Strawberry Cheesecake Cereal brings sweet, decadent dessert flavor to your morning routine with 13g of protein, 0g of total sugar, and only 4g of net carbs per bowl. Enjoy rich, fruity crunch every morning without any…
Full read and rank historyFree trial →Javy CoffeeFood & Drink · Protein & functional foods“Try Javvy and get this exclusive bundle*”
Unlock Huge Black Friday Savings🖤 Black Friday is here and the deals are huge. Get up to 58% OFF plus FREE gifts when you stock up on Javvy’s Protein Coffee. Power through the season with bold flavor and real benefits.
Transcript, full read and rank historyFree trial →#1of 4,232live adsTop 1%RYZE SuperfoodsFood & Drink · Coffee & tea“NO MORE JOINT PAIN”
Pour Yourself a Better Cup of Coffee ☕️RYZE is powered by functional mushrooms and adaptogens. Our creamy and delicious blend features six functional mushrooms, prebiotics, zero added sugar and 100% organic or non-GMO ingredients. These clean, no BS ingredients come to you…
Full read and rank historyFree trial →
#1of 30live adsTop 4%
AVEXFood & Drink · Coffee & tea“I ran a 60-day experiment on myself with hibiscus tea to see if it could lower my own blood pressure”
Support your blood pressure naturallyI ran a 60-day experiment on myself with hibiscus tea to see if it could lower my own blood pressure without medication. Here are the actual numbers. I've been practising as a cardiologist for 27 years, and high blood pressure is the most…
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#1of 273live adsTop 1%
Alpha BrewFood & Drink · Coffee & tea“1 Scoop. 11 Benefits.”
#1of 75live adsTop 2%
Athletic BrewingFood & Drink · Non-alcoholic drinks & hydration“NON-ALCOHOLIC BREW CONTAINS LESS THAN 0.5% ALC/VOL ATHLETIC BREWING CO WIT'S PEAK”
Online only limited-edition brews and best-selling classics delivered right to you. 🚪 Get free shipping when you stock up on orders of $50 or more.
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PoppiFood & Drink · Non-alcoholic drinks & hydration“Apparently Poppi is at Taco Bell right now, so I had to go see what it's all about”
@drinkpoppi x @tacobell - my dream 😉available at Las Vegas Taco Bell for a limited time! #poppipartner #sodasback
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#1of 1,753live adsTop 1%
Liquid I.V.Food & Drink · Non-alcoholic drinks & hydration“Energize your Tailgate HYDRATING & BALANCED ENERGY”
Fruit Flavor Without the SugarStock up for tailgate season. Clinically proven hydration for every game day — zero sugar, zero crash.
Full read and rank historyFree trial →
Oats OvernightFood & Drink · Meal kits & prepared food“Do not buy Oats Overnight until you hear how they've changed.”
Hungry rootFood & Drink · Meal kits & prepared food“POV: This is what happens when you say yes to outsourcing”
This is what happens when I decide I’m done thinking about groceries. Meals, snacks, breakfast, lunch — all handled without the mental load. Hungryroot builds your order around your family, your schedule, and how you actually eat… which is…
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WildgrainFood & Drink · Meal kits & prepared food“This butter has changed my life, and that is not an exaggeration.”
Fresh bread, pasta & BUTTER 🧡👀 ENDING SOON: Get $30 off + FREE Croissants 🥐 Our slow-churned French butter is the perfect complement to our artisan breads! Fill your first Wildgrain box with our sourdough loaves, bread rolls, fresh pastas, and our 3 slow-churned…
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McCormickFood & Drink · Grocery & pantry“Dulce de Leche Shaken Espresso”
NEW Dulce de LecheThe perfect finishing touch to make your morning coffee feel special.
Transcript, full read and rank historyFree trial →InstacartFood & Drink · Grocery & pantry“Picky eaters love a little Sara Lee.”
Uber EatsFood & Drink · Grocery & pantry“I feel good”
Up to 25% off selected itemsYou deserve a deal.
Transcript, full read and rank historyFree trial →InstacartFood & Drink · Snacks & sweets“New Hershey's salted caramel and affogato creme bars.”
New HERSHEY’S Creme Bars.Salted Caramel or Affogato? Take your pick. New HERSHEY’S Creme Bars, available now.
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#4of 8,636live adsTop 1%
aheadFood & Drink · Snacks & sweets“AHEAD-VORRAT SCHON LEER? JETZT GÜNSTIG EINDECKEN”
Walmart CanadaFood & Drink · Snacks & sweets“Overthink less, chew good. Excel Gum.”
Cheers HealthFood & Drink · Alcohol & spirits“So everyone knows our famous after alcohol aid, Cheers Restore. And basically, the way the science works is...”
#1 After-Alcohol Aid 🍻 40 Million+ Better MorningsYour body converts alcohol into something called acetaldehyde and is one of the main reasons why you feel less than 100% the day after drinks. Cheers Facts: 🎯 Targets the 2 main reasons you feel bad the next day (GABA Rebound and…
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MegamareeFood & Drink · Alcohol & spirits“Unbox the art of celebration.”
💀Jose Cuerv Day of the Dead Limited Edition TequilaI am OBSESSED with this Day of the Dead bottle! 💀Not just a drink, but a true work of art! 🌸💀 This special edition bottle captures the beautiful spirit of Dia de los The intricate glass design honors life and memory in the best 🔥…
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WhatScales tracks 2,420 live food and drink ads from 54 brands as of November 12, 2026, including 415 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Among the brands we track: RYZE Superfoods (526 ads), Javy Coffee (285 ads), Huel (273 ads), Liquid I.V. (80 ads) and Cometeer (78 ads).
Of the 1,245 food and drink ads we have labelled by format, 42% are Static, 25% are UGC, 19% are Product demo and 6% are Comparison. A format that brands keep running is a format that pays for itself.
Half of the food and drink ads we track have been live for more than 29 days. The longest-running one is from RYZE Superfoods and started 730 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
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