Huel is running 2,137 active ads on Facebook and Instagram (Meta Ad Library count, 2026-11-09). WhatScales tracks its 388 best-placed ads, checked November 12, 2026. 45% are videos, 55% images. 89 started in the last 30 days, 25 in the last 7. The formats it uses most are Static and Podcast clip. Its longest-running ad has been live for 391 days.
2,137active ads (Ad Library)
388top ads tracked
45%videos
89started in the last 30 days
158 dmedian time running
Huel's best ads right now
#1of 2,137live adsTop 1%
HuelFood & Drink · Protein & functional foods
Rank in brand#1 / 2,137Steady for 4 days
Running237 dayssince Mar 20
Copies live2being scaled
Static
Conversion
Image
% off
Subscription
Creative read · Offer hook
“A week of breakfast for less than £20”
Angle
Affordable nutritious breakfast under twenty pounds
Stop paying twice for breakfastThat £5 ‘quick breakfast’ costs more than money. It usually leaves you hungry again and reaching for snacks by 10am. Huel gives you: ✅ 40g protein to keep you full for hours ⚡ Ready in 60 seconds 💷 Less than £2 per meal Eat once. Feel…
“You know what's wild? My breakfast costs less than your coffee.”
Angle
cheaper and better than coffee
Emotion
Curiosity
Awareness
Problem aware
Proof
Demo
0:00Hook
0:03Problem
0:06Mechanism
0:11Offer
0:14CTA
Your wallet will thank youThat extra half hour of sleep isn’t a luxury. It’s the reason your morning works. Skipping breakfast is what usually sends you straight to snacks by 10am. Huel gives you: 💪 40g protein per meal to keep you full for hours* 💷 Under £2 per…
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
Huel has 2,137 active ads on Facebook and Instagram according to Meta's Ad Library (counted 2026-11-09). WhatScales tracks its 388 best-placed ads, updated November 12, 2026.
What is Huel's best ad right now?
The ad Meta delivers most among Huel's live ads is a Static ad, running for 237 days. "Best" here means first in the brand's Ad Library order (impressions), not revenue.
What ad formats does Huel use?
Among the 71 Huel ads our creative read has labelled: Static (25), Podcast clip (10), UGC (9) and Product demo (7).
What offers does Huel run in its ads?
In its top ads we see: subscription, % off, urgency and free gift.
What is Huel's longest-running ad?
Its oldest live ad among the top ones has been running for 391 days.
How do I track Huel's new ads?
Add Huel to Spyer in WhatScales: you get its full ad list as videos, its rank changes day by day and an alert when it launches something new. It starts with a 7-day free trial.
Get Huel's new ads every Monday
One email a week with the new top ads of this page. No spam, one click to stop.
#1of 2,137live adsTop 1%
HuelFood & Drink · Protein & functional foods
