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  3. Text on Screen Ads

Text on Screen Ads: Examples & How to Make Them (2026)

Updated November 12, 2026 Β· ranked from Meta's Ad Library order, recorded daily

We track 643 live text-on-screen ads from 260 brands in Meta's Ad Library, 268 of them launched in the last 30 days. The most active advertisers are Wuffes (15), SnoozeBand (13) and VOLERA (13). Video dominates: 72% of these ads are videos. Most come from Health brands (30%), then Fashion (13%). The hook used most is the callout hook (35% of the ads we have read). Half of them have been running for more than 37 days; the oldest, from Dreamland Baby, started 595 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

[ Ranked today ]

The 6 best text-on-screen ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

3:10#1of 8,248live adsTop 1%
Morning VitalityHealth Β· Pain relief & recovery
Rank in brand#1 / 8,248Steady for 4 days
Running89 dayssince Aug 15
Copies live2being scaled
  • Text on screen
  • Awareness
  • % off
  • Free shipping
  • Guarantee
  • Urgency
Creative read Β· Curiosity hook

β€œStop drinking this if you have sciatic nerve pain.”

Angle
root cause of sciatica after 60
Emotion
Fear
Awareness
Problem aware
Proof
Expert, Study
  1. 0:00Hook
  2. 0:12Problem
  3. 0:37Agitation
  4. 0:46Mechanism

Put an End to Sciatic Nerve Pain for Good?"𝟏𝟐 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐬𝐜𝐒𝐚𝐭𝐒𝐜 𝐧𝐞𝐫𝐯𝐞 𝐩𝐚𝐒𝐧 𝐠𝐨𝐧𝐞 𝐒𝐧 𝟐 𝐝𝐚𝐲𝐬?" Whether your sciatica pain is due disc herniation, spinal stenosis, or an old injury... this condition can turn even the simplest activities into a…

Shop nowhealth.morningvitality.comSee in Ad Library β†—
Transcript, full read and rank historyFree trial β†’
1:13#1of 2,582live adsTop 1%
WuffesPets Β· Dog supplements
Rank in brand#1 / 2,582Steady for 3 days
Running45 dayssince Sep 28
Copies live7being scaled
  • Text on screen
  • Consideration
Creative read Β· Story hook

β€œWe thought it was time to say goodbye for good”

Angle
dog joint pain relief
Emotion
Relief
Awareness
Problem aware
Proof
Reviews
  1. 0:00Hook
  2. 0:08Problem
  3. 0:22Story
  4. 0:35Demo
  5. 0:46Proof
  6. 1:05CTA

Help your dog feel themselves again 🐢It starts small. Shorter walks, less excited for playtime, awkward when standing up πŸ’”πŸ• For many dogs, that’s not age, it’s joint discomfort creeping in...

Shop nowwuffes.comSee in Ad Library β†—
Transcript, full read and rank historyFree trial β†’
Nuvel ad: If you’ve been diagnosed with MS. I need you to read this right now.#1of 1,073live adsTop 1%
NuvelHealth Β· Supplements & vitamins
Rank in brand#1 / 1,073Steady for 4 days
Running71 dayssince Sep 2
Copies live1one version
  • Text on screen
  • Awareness
  • Image
  • Guarantee
Creative read Β· Callout hook

β€œif you have MS, please read this.”

Angle
Conventional MS treatments ignore myelin repair
Emotion
Hope
Awareness
Problem aware
Proof
Expert

If you’ve been diagnosed with MS. I need you to read this right now.I don’t give a F*CK if my neurologist sees this. I threw my prescription in the trash three days after she wrote it. Here is what I did instead, and why my MS is better today than it was ten years ago. I'm Laura. I've been an infusion…

Learn moretrynuvel.comSee in Ad Library β†—
Full read and rank historyFree trial β†’
7:49#1of 1,068live adsTop 1%
EstellaHealth Β· Pain relief & recovery
Rank in brand#1 / 1,068Steady for 4 days
Running103 dayssince Aug 1
Copies live3being scaled
  • Text on screen
  • Awareness
  • Guarantee
Creative read Β· Story hook

β€œI was diagnosed with gout at 43. I'm 48 now. Turns out it wasn't really gout at all.”

Angle
Misdiagnosed gout managed wrong for years
Emotion
Frustration
Awareness
Problem aware
  1. 0:00Hook
  2. 0:03Story

Four Years Of β€œGout” Wasn’t Gout😒I was diagnosed with gout at 43. I'm 48 now. Turns out it wasn't really gout at all. For four years, I "managed" a condition I didn't actually have. Four years of allopurinol that pushed my kidney function down so far my doctor cut the…

Learn moretryestella.comSee in Ad Library β†—
Transcript, full read and rank historyFree trial β†’
7:58#1of 599live adsTop 1%
PawsyLabsPets Β· Dog supplements
Rank in brand#1 / 599Steady for 4 days
Running203 dayssince Apr 23
Copies live2being scaled
  • Text on screen
  • Awareness
  • Guarantee
  • Urgency
Creative read Β· Shock hook

β€œDid you know that if your dog scoots across the carpet, that's parasites?”

Angle
common dog symptoms are actually parasites
Emotion
Fear
Awareness
Problem aware
  1. 0:00Hook
  2. 0:02Problem

Wildcrafted Wormwood + Black Walnut HullDid you know that if your dog scoots across the carpet, that's parasites? Is your dog waking up at 3AM pacing the house? That's parasites. Does your dog lick their paws raw no matter how much Apoquel they're on? That's parasites too. Do…

Learn morepawsylabs.comSee in Ad Library β†—
Transcript, full read and rank historyFree trial β†’
VOLERA ad: Want to improve your T-score Naturally? Read this#1of 374live adsTop 1%
VOLERAHealth Β· Supplements & vitamins
Rank in brand#1 / 374Steady for 4 days
Running43 dayssince Sep 30
Copies live1one version
  • Text on screen
  • Awareness
  • Image
  • Guarantee
Creative read Β· Shock hook

β€œI stopped prescribing Fosamax and Prolia once I saw what they did to my patients.”

Angle
doctor abandons dangerous osteoporosis prescriptions
Emotion
Fear
Awareness
Problem aware
Proof
Expert

Want to improve your T-score Naturally? Read thisI stopped reaching for Fosamax and Prolia two years ago after realizing I had sentenced thousands of patients to side effects worse than the problem they came in with. And if you have a prescription for osteoporosis or osteopenia you have…

Learn moregetvolera.comSee in Ad Library β†—
Full read and rank historyFree trial β†’

See all 643 text-on-screen ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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[ The format ]

What is a text-on-screen ad?

A text-on-screen ad carries its message with written lines over footage or a plain background, with no voice. It is built for people watching muted.

When to use text-on-screen ads

Use it to turn a strong written angle into a video quickly, and to reuse footage you already have.

[ The recipe ]

How to make a text-on-screen ad: 6 steps

  1. Write it like a postShort lines that read as one person's thought.
  2. One line at a timeTime each line so it can be read twice.
  3. Pick footage that matches the lineThe image should confirm the sentence, not decorate it.
  4. Keep the text in the safe areaAway from the top and bottom of a 9:16 frame.
  5. Use contrast, not effectsBig, plain type on a dark band reads everywhere.
  6. Close with the product and offerThe last line is the call to action.

This is the short version. In WhatScales, Β« Reproduce with my AI Β» hands your AI the full playbook for a format, with the live examples that prove each step (Pro plan).

Try it free for 7 days

Brands running the most text-on-screen ads

Niches that use text-on-screen ads

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many text-on-screen ads are running right now?

WhatScales tracks 643 live text-on-screen ads from 260 brands as of November 12, 2026, including 82 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most text-on-screen ads?

Among the brands we track: Wuffes (15 ads), SnoozeBand (13 ads), VOLERA (13 ads), MoonBrew (11 ads) and Primal Queen (10 ads).

Which niches use text-on-screen ads the most?

In our catalog, Health (193 ads), Fashion (86 ads), Sleep (78 ads) and Pets (65 ads).

How long do text-on-screen ads run?

Half of the text-on-screen ads we track have been live for more than 37 days. The longest-running one is from Dreamland Baby and started 595 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these text-on-screen ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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