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Video Ads: Examples & How to Make Them (2026)

Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 53,673 live video ads from 631 brands in Meta's Ad Library, 24,964 of them launched in the last 30 days. The most active advertisers are Cresomall (786), Haus (696) and Cuts (639). Most come from Health brands (27%), then Fashion (21%). The hook used most is the callout hook (39% of the ads we have read). Half of them have been running for more than 34 days; the oldest, from CozyBand, started 1,718 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

[ Ranked today ]

The 6 best video ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

0:12#1of 48,439live adsTop 1%
AscribeavailAutomotive · Car accessories & care
Rank in brand#1 / 48,439in its brand
Running12 dayssince Oct 31
Copies live30being scaled
  • Product demo
  • Consideration
Creative read · Problem hook

“Is your car headliner sagging or peeling off?”

Angle
fix sagging car headliner yourself cheaply
Emotion
Relief
Awareness
Problem aware
Proof
Demo
  1. 0:00Hook
  2. 0:02Problem
  3. 0:04Product
  4. 0:05Demo
  5. 0:09CTA

🚗DIY Car Headliner Sag‑Repair Adhesive✨High‑Ductility Room‑Temp‑Cure Glue For Fabric…💪Powerful bonding strength secures sagging headliner resists driving‑vibration‑caused re‑peeling 🧩Works with fabric leather sponge for repairing seats and assorted interior trims 🪩Elastic cured film tolerates temperature shifts…

Shop nowascribeavail.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:42#1of 47,730live adsTop 1%
Mellow SleepSleep · Mattresses & bedding
Rank in brand#1 / 47,730in its brand
Running160 dayssince Jun 5
Copies live3being scaled
  • UGC
  • Awareness
Creative read · Callout hook

“THIS + no plans”

Angle
Unbelievably soft comforter like marshmallows
Emotion
Joy
Awareness
Problem aware
Proof
Demo, Testimonial
  1. 0:00Hook
  2. 0:06Product
  3. 0:11Demo
  4. 0:21Proof
  5. 0:30Story
Shop nowmellowsleep.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:29#1of 43,521live adsTop 1%
NookvelyAutomotive · Tools & DIY
Rank in brand#1 / 43,521in its brand
Running50 dayssince Sep 23
Copies live1one version
  • Product demo
  • Consideration
Creative read · Demo hook

“won't come off until you hit this button, then it comes right off.”

Angle
effortless push button panel latching
Emotion
Curiosity
Awareness
Problem aware
Proof
Demo
  1. 0:00Hook
  2. 0:03Product
  3. 0:08Mechanism
  4. 0:15Demo
  5. 0:23Offer
  6. 0:26CTA

4Pcs Universal Aluminum Quick-Release Lock LatchesPOV: You’re tired of fumbling with screws or latches on your toolbox, motorcycle bags, or compartments until these quick-release locks make opening and closing effortless 🔒 This 4-Piece Universal Aluminum Quick-Release Lock Latch set…

Shop nownookvely.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:15#1of 38,087live adsTop 1%
NovtrisHome · Home decor & lighting
Rank in brand#1 / 38,087in its brand
Running13 dayssince Oct 30
Copies live4being scaled
  • Product demo
  • Awareness
Creative read · Curiosity hook

“DONT show this to your girlfriend...”

Angle
Transform any room into a galaxy
Emotion
Curiosity
Awareness
Problem aware
Proof
Demo
  1. 0:00Hook
  2. 0:02Demo
  3. 0:05Product

✨ Plug-and-Play HD Star ProjectorBring the stars 🌌 ✨ Plug in & 🌠 Instant galaxy 😴 Relax and 🛒 Shop Now

Shop nownovtris.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:31#1of 31,712live adsTop 1%
ZenbluxBeauty · Men's grooming & shaving
Rank in brand#1 / 31,712in its brand
Running43 dayssince Sep 30
Copies live1one version
  • Product demo
  • Conversion
  • Free shipping
Creative read · Demo hook

“Compact Yet Powerful”

Angle
pain-free manscaping on a budget
Emotion
Relief
Awareness
Solution aware
Proof
Demo
  1. 0:00Hook
  2. 0:06Problem
  3. 0:09Product
  4. 0:11Demo
  5. 0:15Offer
  6. 0:17Mechanism
  7. 0:23Comparison

Mini portable electric shaverShave on-the-go with ease ✨🧳 Compact, powerful, and portable 💥 Perfect for quick touch-ups anywhere 🚗 No more bulky razors 🪒 Feel fresh and clean in seconds!

Shop nowzenblux.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:13#1of 19,774live adsTop 1%
Prints10Home · Home decor & lighting
Rank in brand#1 / 19,774in its brand
Running89 dayssince Aug 15
Copies live1one version
  • Unboxing
  • Awareness
Creative read · Demo hook

“That's the night that the lights went out in Georgia.”

Angle
celebrate family bonds with custom art
Emotion
Joy
Awareness
Unaware
Proof
Demo
  1. 0:00Hook
  2. 0:03Product
  3. 0:07Demo

Personalized Family Crossword CanvasKeep your family connected with custom crossword wall art featuring everyone's names. It's a beautiful way to celebrate your shared love and unique family bonds. 👉 Order now: https://prints10.com/products/8922957644022 #prints10…

Shop nowprints10.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →

See all 53,673 video ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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[ The format ]

What is a video ad?

A video ad is any ad that plays: from a ten-second product clip to a three-minute story. On Meta and TikTok most of the spend of DTC brands goes to vertical video.

When to use video ads

Use video when the product needs to be seen working, when a person has to earn trust, or when the story needs more than one frame.

[ The recipe ]

How to make a video ad: 6 steps

  1. Spend most of your time on the openingThe hook and the sentence after it decide who stays. Movement, a clear subject and the viewer's own words in the first three seconds.
  2. One viewer, one messageDecide which customer this video is for and what single thing it must make them believe.
  3. Follow a sequenceHook, « is this for me? », the emotion of the problem, the product and how it works, proof, offer, call to action.
  4. Show it, then say itThe message should be understandable with the sound off. Add captions and keep text out of the interface zones.
  5. Match length to the jobTen to thirty seconds for a simple product or a warm audience; one to three minutes when a sceptical viewer needs the mechanism explained.
  6. Make hooks in threesThree openings on one body is the cheapest way to find the version Meta will deliver.

This is the short version. In WhatScales, « Reproduce with my AI » hands your AI the full playbook for a format, with the live examples that prove each step (Pro plan).

Try it free for 7 days

Brands running the most video ads

Niches that use video ads

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many video ads are running right now?

WhatScales tracks 53,673 live video ads from 631 brands as of November 12, 2026, including 7,178 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most video ads?

Among the brands we track: Cresomall (786 ads), Haus (696 ads), Cuts (639 ads), Smooche (602 ads) and Comfrt (581 ads).

Which niches use video ads the most?

In our catalog, Health (14,635 ads), Fashion (11,008 ads), Home (6,840 ads) and Beauty (6,354 ads).

How long do video ads run?

Half of the video ads we track have been live for more than 34 days. The longest-running one is from CozyBand and started 1,718 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these video ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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