Updated November 12, 2026 · smooche.com
Smooche is running 6,871 active ads on Facebook and Instagram (Meta Ad Library count, 2026-11-11). WhatScales tracks its 875 best-placed ads, checked November 12, 2026. 69% are videos, 31% images. 317 started in the last 30 days, 32 in the last 7. The formats it uses most are Static and UGC. Its longest-running ad has been live for 160 days.
#1of 6,871live adsTop 1%
SmoocheBeauty · Makeup“KOREAN FOUNDATION FROM 2024 Makes you look 10 years younger”
SmoocheBeauty · Makeup“All these brands on here are scamming you. Look at this. This is supposed to be a color-changing foundation.”
The viral skin-tone adapting foundationAfter decades of settling for "close enough" shades, there's finally a better way. This innovative foundation actually adapts to YOUR unique skin tone -no more guessing, no more mismatches. ✨ Matches fair to medium tones flawlessly ✨ 100%…
Transcript, full read and rank historyFree trial →SmoocheBeauty · Makeup“To the lady in Sephora who said my face was too red to color match for foundation, I hope your”
The viral skin-tone adapting foundationAfter decades of settling for "close enough" shades, there's finally a better way. This innovative foundation actually adapts to YOUR unique skin tone -no more guessing, no more mismatches. ✨ Matches fair to medium tones flawlessly ✨ 100%…
Transcript, full read and rank historyFree trial →
#4of 6,871live adsTop 1%SmoocheBeauty · Makeup“60% OFF Everything Must Go Clearout”
FINAL 287 BOTTLES - Color Changing Foundation is almost sold outYou've been thinking about it. Now everyone else is buying it. Our viral color-matching foundation is down to the last few hundred bottles and your shade won't last the day. We can't make them fast enough - production is 3 weeks behind…
Full read and rank historyFree trial →
#5of 6,871live adsTop 1%SmoocheBeauty · Makeup“Everything Must Go Clearout”
847 Orders in Last Hour - Almost goneLIVE UPDATE: Stock dropping faster than we can count. The foundation that went viral for actually adapting to your exact shade is causing checkout chaos right now. 73% of inventory sold in the last 90 minutes. If you've been "watching" or…
Full read and rank historyFree trial →
#6of 6,871live adsTop 1%SmoocheBeauty · Makeup“Botox in a bottle”
"I Thought Foundation Was Over For Me At 52”For years, every foundation I tried would settle into my fine lines, turn orange by noon, and make me look older instead of younger. I'd accepted that foundation just wasn't for mature skin anymore. Then I discovered color-adapting…
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Ads started each week over the last 12 weeks (week of 2026-08-24 to week of 2026-11-09).
| Page | Ads |
|---|---|
| smooche.com/products/ccf2 | 399 |
| smooche.com/pages/reverse | 156 |
| quiz.smooche.com | 90 |
| smooche.com/pages/bestfoundation | 87 |
| smooche.com/pages/makeupartist | 55 |
Answers come from today's data.
Smooche has 6,871 active ads on Facebook and Instagram according to Meta's Ad Library (counted 2026-11-11). WhatScales tracks its 875 best-placed ads, updated November 12, 2026.
The ad Meta delivers most among Smooche's live ads is a Static ad, running for 67 days. "Best" here means first in the brand's Ad Library order (impressions), not revenue.
Among the 60 Smooche ads our creative read has labelled: Static (22), UGC (18), Product demo (5) and Animation (5).
In its top ads we see: % off, urgency, free gift and free shipping.
Its oldest live ad among the top ones has been running for 160 days (headline: "Why Women 50+ Are Choosing This Over Botox").
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