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Instacart Ads: 4,683 Facebook & Instagram Ads Running Now (November 2026)

Updated November 12, 2026 · instacart.com

Instacart is running 4,683 active ads on Facebook and Instagram (Meta Ad Library count, 2026-11-12). WhatScales tracks its 18 best-placed ads, checked November 12, 2026. 78% of them are videos. 3 started in the last 30 days. The formats it uses most are Product demo and Static. Its longest-running ad has been live for 113 days.

Instacart's best ads right now

0:06#1of 4,683live adsTop 1%
InstacartFood & Drink · Grocery & pantry
Rank in brand#1 / 4,683in its brand
Running84 dayssince Aug 20
Copies live1one version
  • Product demo
  • Awareness
Creative read · Callout hook

“Picky eaters love a little Sara Lee.”

Angle
satisfying picky eaters with soft bread
Emotion
Joy
Awareness
Problem aware
  1. 0:00Hook
  2. 0:02Product
  3. 0:04CTA
Shop nowinstacart.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:06#2of 4,683live adsTop 1%
InstacartFood & Drink · Snacks & sweets
Rank in brand#2 / 4,683in its brand
Running72 dayssince Sep 1
Copies live2being scaled
  • Product demo
  • Awareness
Creative read · Callout hook

“New Hershey's salted caramel and affogato creme bars.”

Angle
Discover new Hershey's creme bar flavors
Emotion
Excitement
Awareness
Problem aware
  1. 0:00Hook
  2. 0:02Product
  3. 0:04CTA

New HERSHEY’S Creme Bars.Salted Caramel or Affogato? Take your pick. New HERSHEY’S Creme Bars, available now.

Shop nowinstacart.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:06#3of 4,683live adsTop 1%
InstacartFood & Drink · Grocery & pantry
Rank in brand#3 / 4,683in its brand
Running113 dayssince Jul 22
Copies live1one version
  • Product demo
  • Awareness
Creative read · Question hook

“Why slow bake a sourdough when you can rustik it?”

Angle
Bakery quality sourdough without baking
Emotion
Joy
Awareness
Problem aware
Proof
Demo
  1. 0:00Hook
  2. 0:03Product
Shop nowinstacart.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:06#4of 4,683live adsTop 1%
InstacartFood & Drink · Grocery & pantry
Rank in brand#4 / 4,683in its brand
Running73 dayssince Aug 31
Copies live1one version
  • Product demo
  • Awareness
Creative read · Callout hook

“Picky eaters love a little Sara Lee.”

Angle
pleasing picky eaters
Emotion
Joy
Awareness
Problem aware
  1. 0:00Hook
  2. 0:03Product

We All Love A Little Sara LeeNo matter who you are, we all love a little Sara Lee.

Shop nowinstacart.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:15#5of 4,683live adsTop 1%
InstacartFood & Drink · Grocery & pantry
Rank in brand#5 / 4,683in its brand
Running84 dayssince Aug 20
Copies live2being scaled
  • Awareness
Creative read · Callout hook

“Everyone loves a little Sara Lee. DIYers, triple stackers, late-night munchers”

Angle
Everyone loves Sara Lee bread
Emotion
Joy
Awareness
Problem aware
  1. 0:00Hook
  2. 0:03Product
  3. 0:11CTA
Shop nowinstacart.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
Instacart ad: Order Kretschmar on Instacart#6of 4,683live adsTop 1%
InstacartHealth · Oral care
Rank in brand#6 / 4,683in its brand
Running41 dayssince Oct 2
Copies live4being scaled
  • Static
  • Consideration
  • Image
Creative read · Callout hook

“Get festival ready”

Angle
Festival ready white teeth fast
Emotion
Excitement
Awareness
Solution aware
Proof
Numbers, Study

Order Kretschmar on InstacartNeed groceries fast? Get your Kretschmar favorites delivered in as fast as 30 minutes. Sponsored.

Shop nowinstacart.comSee in Ad Library ↗
Full read and rank historyFree trial →

See all 4,683 Instacart ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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Instacart active ads: launches per week

Ads started each week over the last 12 weeks (week of 2026-08-24 to week of 2026-11-09).

  1. 2
  2. 5
  3. 1
  4. 1
  5. 1
  6. 7
  9. 2
  10. 1

Ad formats Instacart uses

Hooks Instacart opens with

Landing pages Instacart sends traffic to

PageAds
instacart.com/store/brands/sara-lee/sara-lee-evergreen4
instacart.com/store/brands/thomas4
instacart.com/store/brands/hersheys/everyday3
instacart.com/store/brands/the-rustik-oven/brandpage2
instacart.com/store/brands/kretschmar/made-for-more2

Brands like Instacart

[ FAQ ]

Questions

Answers come from today's data.

How many ads is Instacart running?

Instacart has 4,683 active ads on Facebook and Instagram according to Meta's Ad Library (counted 2026-11-12). WhatScales tracks its 18 best-placed ads, updated November 12, 2026.

What is Instacart's best ad right now?

The ad Meta delivers most among Instacart's live ads is a Product demo ad, running for 84 days. "Best" here means first in the brand's Ad Library order (impressions), not revenue.

What ad formats does Instacart use?

Among the 18 Instacart ads our creative read has labelled: Product demo (7), Static (5) and Animation (1).

What is Instacart's longest-running ad?

Its oldest live ad among the top ones has been running for 113 days.

How do I track Instacart's new ads?

Add Instacart to Spyer in WhatScales: you get its full ad list as videos, its rank changes day by day and an alert when it launches something new. It starts with a 7-day free trial.

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