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LEGO Ads: 9,416 Facebook & Instagram Ads Running Now (November 2026)

Updated November 12, 2026 · lego.com

LEGO is running 9,416 active ads on Facebook and Instagram (Meta Ad Library count, 2026-11-12). WhatScales tracks its 22 best-placed ads, checked November 12, 2026. 82% of them are videos. 4 started in the last 30 days. The formats it uses most are Product demo and Static. Its longest-running ad has been live for 66 days.

LEGO's best ads right now

0:06#1of 9,416live adsTop 1%
LEGOHobbies & Crafts · Collectibles & models
Rank in brand#1 / 9,416in its brand
Running42 dayssince Oct 1
Copies live1one version
  • Product demo
  • Awareness
Creative read · Callout hook

“Lo mejor de la cultura pop, ahora en tus manos. ✨”

Angle
pop culture collectibles for adults
Emotion
Joy
Awareness
Solution aware

Reconecta con tu lado felizLo mejor de la cultura pop, ahora en tus manos. ✨

Learn morelego.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:06#2of 9,416live adsTop 1%
LEGOHobbies & Crafts · Collectibles & models
Rank in brand#2 / 9,416in its brand
Running38 dayssince Oct 5
Copies live1one version
  • Static
  • Consideration
Creative read · Callout hook

“Reconecta con tu lado feliz”

Angle
Build and collect iconic cars
Emotion
Excitement
Awareness
Problem aware

Reconecta con tu lado feliz¡Arranca una nueva colección sobre ruedas! 🛞 Descubre los sets de tus autos favoritos.

Learn morelego.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:06#3of 9,416live adsTop 1%
LEGOBaby & Kids · Toys & learning
Rank in brand#3 / 9,416in its brand
Running33 dayssince Oct 10
Copies live1one version
  • Animation
  • Awareness
Creative read · Callout hook

“Imagine that with the new Lego Friends sets.”

Angle
Imagine fun pet adventures
Emotion
Excitement
Awareness
Problem aware
  1. 0:00Hook
  2. 0:02Product
  3. 0:04CTA

LEGO® FriendsPet fun at a water park?! 🐱🥰 #LEGOFriends #ImagineThat

Learn morelego.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:06#4of 9,416live adsTop 1%
LEGOBaby & Kids · Toys & learning
Rank in brand#4 / 9,416in its brand
Running33 dayssince Oct 10
Copies live1one version
  • Product demo
  • Awareness
Creative read · Curiosity hook

“Wahoo! Yes! Imagine that with the new Lego Friends sets.”

Angle
Imagine creative adventures with toys
Emotion
Excitement
Awareness
Product aware
  1. 0:00Hook
  2. 0:02Product
  3. 0:05CTA

LEGO® FriendsPet fun at a water park?! 🐱🥰 #LEGOFriends #ImagineThat

Learn morelego.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
LEGO ad: Héroes que salvan galaxias#5of 9,416live adsTop 1%
LEGOBaby & Kids · Toys & learning
Rank in brand#5 / 9,416in its brand
Running38 dayssince Oct 5
Copies live1one version
  • Static
  • Awareness
  • Image
Creative read · Callout hook

“CONSTRUYE TU SÚPER HISTORIA”

Angle
build your own galactic adventures
Emotion
Excitement
Awareness
Problem aware

Héroes que salvan galaxias¿Patinaje sobre hielo con un AT-RT?! ⛸️ Es su historia de héroes, a su manera. 😎

Learn morelego.comSee in Ad Library ↗
Full read and rank historyFree trial →
0:06#6of 9,416live adsTop 1%
LEGOBaby & Kids · Toys & learning
Rank in brand#6 / 9,416in its brand
Running33 dayssince Oct 10
Copies live1one version
  • Product demo
  • Awareness
Creative read · Callout hook

“Just imagine that. Imagine that with the new LEGO Friends sets.”

Angle
imagine adventures with new play sets
Emotion
Joy
Awareness
Problem aware
Proof
Demo
  1. 0:00Hook
  2. 0:02Product
  3. 0:04CTA

LEGO® FriendsWhat will you discover? 💕 #LEGOFriends #ImagineThat

Learn morelego.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →

See all 9,416 LEGO ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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LEGO active ads: launches per week

Ads started each week over the last 12 weeks (week of 2026-08-24 to week of 2026-11-09).

  3. 1
  6. 6
  7. 11
  9. 2
  10. 1
  11. 1

Ad formats LEGO uses

Hooks LEGO opens with

Landing pages LEGO sends traffic to

PageAds
lego.com/en-us/themes/friends6
lego.com/adults-welcome5
lego.com/hero-stories3
lego.com/pl-pl/categories/adults-welcome2
lego.com/cs-cz/categories/adults-welcome1

Brands like LEGO

[ FAQ ]

Questions

Answers come from today's data.

How many ads is LEGO running?

LEGO has 9,416 active ads on Facebook and Instagram according to Meta's Ad Library (counted 2026-11-12). WhatScales tracks its 22 best-placed ads, updated November 12, 2026.

What is LEGO's best ad right now?

The ad Meta delivers most among LEGO's live ads is a Product demo ad with the headline "Reconecta con tu lado feliz", running for 42 days. "Best" here means first in the brand's Ad Library order (impressions), not revenue.

What ad formats does LEGO use?

Among the 22 LEGO ads our creative read has labelled: Product demo (10), Static (5), Animation (4) and UGC (1).

What is LEGO's longest-running ad?

Its oldest live ad among the top ones has been running for 66 days (headline: "LEGO® Education Pensamiento Computacional e IA").

How do I track LEGO's new ads?

Add LEGO to Spyer in WhatScales: you get its full ad list as videos, its rank changes day by day and an alert when it launches something new. It starts with a 7-day free trial.

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