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Baby & Kids Ads: the Best Examples of November 2026

Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 1,036 live baby and kids ads from 61 brands in Meta's Ad Library, 305 of them launched in the last 30 days. The most active advertisers are Lovevery (64), Caden Lane (63) and Mockingbird (62). The mix is 58% video and 42% image. Among the 937 ads our creative read has labelled, the most common format is Static (42%), ahead of UGC (29%). The hook used most is the callout hook (43% of the ads we have read). Half of them have been running for more than 52 days; the oldest, from Tubby Todd, started 871 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

[ Ranked today ]

The 6 best baby and kids ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

Tibatoes ad: The Swim Goggles Kids Put On Themselves 🥽#1of 8,076live adsTop 1%
TibatoesBaby & Kids · Toys & learning
Rank in brand#1 / 8,076Steady for 3 days
Running92 dayssince Aug 12
Copies live2being scaled
  • Static
  • Conversion
  • Image
  • BOGO
Creative read · Offer hook

“BUY 1 GET 1 FREE LAST DAYS OF THE SALE”

Angle
Tear-free swim goggles for kids
Emotion
Joy
Awareness
Solution aware

The Swim Goggles Kids Put On Themselves 🥽Still fighting with goggles at the pool? 😩 Foggy lenses, straps tangled in their hair, red marks on their face — it's no wonder they rip them off before they even get in the water. Here's how 100,000+ parents made swim time tear-free 👇…

Shop nowtibatoes.comSee in Ad Library ↗
Full read and rank historyFree trial →
0:08#1of 2,579live adsTop 1%
BodenBaby & Kids
Rank in brand#1 / 2,579Steady for 3 days
Running8 dayssince Nov 4
Copies live1one version
  • Awareness
Creative read · Callout hook

“Bestselling Fair Isle”

Angle
festive cozy winter baby wear
Emotion
Joy
Awareness
Problem aware

BUNDLES OF JOYMeet our very merry, very cosy favourites of the season for the smallest member of your family.

Shop nowus.boden.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:40#1of 2,213live adsTop 1%
UpAiryBaby & Kids · Diapers & care
Rank in brand#1 / 2,213Steady for 4 days
Running709 dayssince Dec 2024
Copies live3being scaled
  • Product demo
  • Consideration
  • Guarantee
Creative read · Bold claim hook

“This simple switch could end potty training struggles forever.”

Angle
End potty training struggles forever
Emotion
Relief
Awareness
Problem aware
Proof
Demo, Guarantee
  1. 0:00Hook
  2. 0:03Story
  3. 0:07Product
  4. 0:10Mechanism
  5. 0:16Problem
  6. 0:23Proof
  7. 0:26Offer

Potty Train in Weeks, Not Months"My toddler had 7 accidents in one day—it was exhausting and stressful for both of us..." Tired of constant accidents and messy clean-ups? It’s time to give your child the confidence of wearing real underwear, without the stress of…

Shop nowupairy.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:59#1of 1,702live adsTop 1%
toddla.coBaby & Kids · Toys & learning
Rank in brand#1 / 1,702in its brand
Running135 dayssince Jun 30
Copies live1one version
  • UGC
  • Consideration
  • % off
Creative read · Question hook

“can this busy book actually keep him busy?”

Angle
Keeping easily bored toddlers engaged
Emotion
Joy
Awareness
Problem aware
Proof
Demo
  1. 0:00Hook
  2. 0:06Demo
  3. 0:34Proof

If your toddler gets bored easily… try thisYou’d think this wouldn’t hold their attention… But watch what happens when they get it 👀 Parents keep saying the same thing: “It’s the only toy they actually go back to every day.” No batteries. No noise. Just focused play — without…

Shop nowtoddla.coSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
Nerdyteacher ad: 🍎 Teachers are raving about this bundle!#1of 1,245live adsTop 1%
NerdyteacherBaby & Kids · Toys & learning
Rank in brand#1 / 1,245in its brand
Running184 dayssince May 12
Copies live2being scaled
  • Static
  • Consideration
  • Image
  • Urgency
  • Bundle
Creative read · Demo hook

“Aa Name: Spell it! Aa Color it!”

Angle
easy printable alphabet activity sheets
Emotion
Relief
Awareness
Solution aware

🍎 Teachers are raving about this bundle!🚨 Attention teachers, this is not a drill! I'm having a HUGE sale on my digital Ultimate Alphabet Bundle, slashing the price to a fraction of the original cost! 👉 www.mynerdyteacher.com/products/alphabet-bundle ⏺️ Your students can…

Learn moremynerdyteacher.comSee in Ad Library ↗
Full read and rank historyFree trial →
Cord Blood Registry ad: Cord Blood Registry#1of 866live adsTop 1%
Cord Blood RegistryBaby & Kids · Maternity
Rank in brand#1 / 866in its brand
Running220 dayssince Apr 6
Copies live9being scaled
  • Static
  • Conversion
  • Image
Creative read · Callout hook

“Preserve your baby's newborn stem cells. Processing starting at $750.*”

Angle
protect your baby's future health
Emotion
Love
Awareness
Solution aware

Cord Blood RegistryYou only get one opportunity to preserve your baby's newborn stem cells and open up a world of possibility for their future.

Learn morecordblood.comSee in Ad Library ↗
Full read and rank historyFree trial →

See all 1,036 baby and kids ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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Baby & Kids ads by category

Toys & learning ads · 324 ads from 30 brands

1:20#1of 504live adsTop 1%
LoveveryBaby & Kids · Toys & learning
Rank in brand#1 / 504▲ 1 in 4 days
Running150 dayssince Jun 15
Copies live1one version
  • Product demo
  • Consideration
Creative read · Callout hook

“Newborn parents, this is what you need for wake windows.”

Angle
developmentally stage-based toys for newborn wake windows
Emotion
Excitement
Awareness
Solution aware
Proof
Demo, Study
  1. 0:00Hook
  2. 0:02Product
  3. 0:09Mechanism
  4. 0:16Demo
  5. 1:12Proof
  6. 1:16CTA
Shop nowlovevery.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:32#1of 177live adsTop 1%
YotoBaby & Kids · Toys & learning
Rank in brand#1 / 177Steady for 3 days
Running44 dayssince Sep 29
Copies live1one version
  • UGC
  • Awareness
Creative read · Story hook

“not to be dramatic but my 2 year old might be the Beatles' biggest fan alive”

Angle
Kids love listening to music independently
Emotion
Joy
Awareness
Unaware
Proof
Demo
  1. 0:00Hook
  2. 0:04Product
  3. 0:14Demo
Learn moreus.yotoplay.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
Tibatoes ad: The Swim Goggles Kids Put On Themselves 🥽#1of 8,076live adsTop 1%
TibatoesBaby & Kids · Toys & learning
Rank in brand#1 / 8,076Steady for 3 days
Running92 dayssince Aug 12
Copies live2being scaled
  • Static
  • Conversion
  • Image
  • BOGO
Creative read · Offer hook

“BUY 1 GET 1 FREE LAST DAYS OF THE SALE”

Angle
Tear-free swim goggles for kids
Emotion
Joy
Awareness
Solution aware

The Swim Goggles Kids Put On Themselves 🥽Still fighting with goggles at the pool? 😩 Foggy lenses, straps tangled in their hair, red marks on their face — it's no wonder they rip them off before they even get in the water. Here's how 100,000+ parents made swim time tear-free 👇…

Shop nowtibatoes.comSee in Ad Library ↗
Full read and rank historyFree trial →

Diapers & care ads · 203 ads from 8 brands

0:40#1of 2,213live adsTop 1%
UpAiryBaby & Kids · Diapers & care
Rank in brand#1 / 2,213Steady for 4 days
Running709 dayssince Dec 2024
Copies live3being scaled
  • Product demo
  • Consideration
  • Guarantee
Creative read · Bold claim hook

“This simple switch could end potty training struggles forever.”

Angle
End potty training struggles forever
Emotion
Relief
Awareness
Problem aware
Proof
Demo, Guarantee
  1. 0:00Hook
  2. 0:03Story
  3. 0:07Product
  4. 0:10Mechanism
  5. 0:16Problem
  6. 0:23Proof
  7. 0:26Offer

Potty Train in Weeks, Not Months"My toddler had 7 accidents in one day—it was exhausting and stressful for both of us..." Tired of constant accidents and messy clean-ups? It’s time to give your child the confidence of wearing real underwear, without the stress of…

Shop nowupairy.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:42#1of 155live adsTop 1%
Hello BelloBaby & Kids · Diapers & care
Rank in brand#1 / 155▲ 1 in 4 days
Running16 dayssince Oct 27
Copies live3being scaled
  • UGC
  • Consideration
  • Bundle
  • Subscription
Creative read · Curiosity hook

“There is a lot I love about my Hello Bello subscription, but if I had to pick one thing”

Angle
Adorable prints and convenient diaper delivery
Emotion
Joy
Awareness
Solution aware
Proof
Demo
  1. 0:00Hook
  2. 0:06Product
  3. 0:15Mechanism
  4. 0:26Offer
  5. 0:34Demo
  6. 0:38CTA

Month of Diapers, SolvedGet a full month of premium diapers, plant-based wipes, and a freebie delivered straight to you! ✨

Subscribehellobello.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:13#1of 241live adsTop 1%
Tubby ToddBaby & Kids · Diapers & care
Rank in brand#1 / 241in its brand
Running745 dayssince Oct 2024
Copies live1one version
  • Before / after
  • Consideration
Creative read · Problem hook

“If your baby's skin looks like this...”

Angle
Clear baby eczema fast and gently
Emotion
Relief
Awareness
Problem aware
Proof
Before / after
  1. 0:00Hook
  2. 0:02Problem
  3. 0:05Product
  4. 0:07Proof

We created Tubby Todd for our own family’s sensitive skin and now a bajillion other fams swear by it too! 👏

Shop nowtubbytodd.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →

Baby feeding & sleep ads · 171 ads from 17 brands

Little Spoon ad: As good as homemade.#1of 595live adsTop 1%
Little SpoonBaby & Kids · Baby feeding & sleep
Rank in brand#1 / 595▲ 1 in 3 days
Running50 dayssince Sep 23
Copies live1one version
  • Testimonial
  • Consideration
  • Image
Creative read · Social proof hook

“@littlespoon making our lives easy! 😌”

Angle
making toddler meals effortless and stress-free
Emotion
Relief
Awareness
Solution aware
Proof
Reviews, Testimonial

As good as homemade.When I became a mom, I was so overwhelmed about what to feed my baby and whether it was safe. Everyone was giving me different advice, and there were so many options online, I didn’t know which one to trust. Then my daughter’s pediatrician…

Shop nowlittlespoon.comSee in Ad Library ↗
Full read and rank historyFree trial →
Bums and Roses ad: 🐄 Udderly Adorable—Snag Yours Before They Moo-ve!#1of 52live adsTop 2%
Bums and RosesBaby & Kids · Baby feeding & sleep
Rank in brand#1 / 52Steady for 3 days
Running52 dayssince Sep 21
Copies live1one version
  • Static
  • Consideration
  • Image
Creative read · Callout hook

“MAMA'S BOY”

Angle
trendy tattoo print for baby boy
Emotion
Love
Awareness
Product aware

🐄 Udderly Adorable—Snag Yours Before They Moo-ve!❤️ Back in Stock: A Must-Have for Mama’s Boy! One of our bestselling prints is back! Soft, breathable, and perfect for your little Mama’s Boy! 🍼 Ultra-soft, stretchy bamboo fabric ⭐ Fold-over feet & mittens for extended wear 🚀 Easy…

Shop nowbumsandroses.comSee in Ad Library ↗
Full read and rank historyFree trial →
0:29#1of 480live adsTop 1%
Caden LaneBaby & Kids · Baby feeding & sleep
Rank in brand#1 / 480Steady for 3 days
Running97 dayssince Aug 7
Copies live1one version
  • UGC
  • Consideration
Creative read · Story hook

“As a second time mom, I know just how quickly these tiny moments become memories.”

Angle
create keepsake memories with personalized newborn essentials
Emotion
Love
Awareness
Problem aware
Proof
Demo
  1. 0:00Hook
  2. 0:04Story
  3. 0:08Product
  4. 0:14Mechanism
  5. 0:19CTA

The outfit you'll never forget 🤍We obsessed over the best newborn essentials so you don't have to. We're Mamas too! 🤍

Shop nowcadenlane.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →

Kids' furniture & decor ads · 107 ads from 8 brands

Nestig ad#1of 309live adsTop 1%
NestigBaby & Kids · Kids' furniture & decor
Rank in brand#1 / 309Steady for 3 days
Running55 dayssince Sep 18
Copies live1one version
  • Static
  • Consideration
  • Image
Creative read
Angle
portable and convertible nursery furniture
Emotion
Calm
Awareness
Solution aware

Convertible, portable, and perfect for stylish parents.✨ Shop our best-selling 3-in-1 crib (on wheels!). ✨ Mini crib, full crib, and toddler bed 🌿 Greenguard Gold Certified 🌀 Lockable wheels for easy transport

Shop nownestig.comSee in Ad Library ↗
Full read and rank historyFree trial →
Nugget ad#1of 170live adsTop 1%
NuggetBaby & Kids · Kids' furniture & decor
Rank in brand#1 / 170in its brand
Running58 dayssince Sep 15
Copies live1one version
  • Static
  • Consideration
  • Image
Creative read · Bold claim hook

“The Nugget® play couch is the only "toy" that can become a spaceship, obstacle course”

Angle
unlimited imaginative play couch
Emotion
Joy
Awareness
Solution aware

The Nugget® play couch is the only "toy" that can become a spaceship, obstacle course, calm corner, and fort...literally anything your kids dream up.

Shop nownuggetcomfort.comSee in Ad Library ↗
Full read and rank historyFree trial →
Lifely Home ad: Not a cot. Not a big bed.#1of 642live adsTop 1%
Lifely HomeBaby & Kids · Kids' furniture & decor
Rank in brand#1 / 642in its brand
Running52 dayssince Sep 21
Copies live1one version
  • Static
  • Consideration
  • Image
  • Urgency
Creative read · Callout hook

“Not a cot. Not a big bed.”

Angle
the middle step transition bed
Emotion
Relief
Awareness
Problem aware

Not a cot. Not a big bed.🧸 She is not ready for a big bed. You are right. That is the whole reason this exists. It is not a scaled-down adult bed and it is not a cot with the side off - it is the step in between, at floor level, soft the whole way round. 🛏️ Five…

Shop nowlifely.com.auSee in Ad Library ↗
Full read and rank historyFree trial →

Baby gear & strollers ads · 97 ads from 15 brands

0:33#1of 435live adsTop 1%
MockingbirdBaby & Kids · Baby gear & strollers
Rank in brand#1 / 435in its brand
Running128 dayssince Jul 7
Copies live1one version
  • UGC
  • Consideration
Creative read · Shock hook

“I really regret buying my first stroller and wish I'd just started with Mockingbird the first time around.”

Angle
buy one stroller that grows with your family
Emotion
Relief
Awareness
Solution aware
Proof
Demo, Testimonial
  1. 0:00Hook
  2. 0:02Problem
  3. 0:07Product
  4. 0:14Mechanism
  5. 0:21Proof
  6. 0:28CTA
Learn morehellomockingbird.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:27#2of 8,076live adsTop 1%
TibatoesBaby & Kids · Baby gear & strollers
Rank in brand#2 / 8,076Steady for 3 days
Running71 dayssince Sep 2
Copies live2being scaled
  • UGC
  • Consideration
  • BOGO
Creative read · Social proof hook

“Thank you so much to the mom who showed how suction-y these were, but then also that they don't pull”

Angle
No meltdowns or tangled hair
Emotion
Relief
Awareness
Problem aware
Proof
Demo
  1. 0:00Hook
  2. 0:05Product
  3. 0:07Demo
  4. 0:14Offer
  5. 0:21CTA

The Swim Goggles Kids Put On Themselves 🥽Still fighting with goggles at the pool? 😩 Foggy lenses, straps tangled in their hair, red marks on their face — it's no wonder they rip them off before they even get in the water. Here's how 100,000+ parents made swim time tear-free 👇…

Shop nowtibatoes.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:22#23of 38,087live adsTop 1%
NovtrisBaby & Kids · Baby gear & strollers
Rank in brand#23 / 38,087in its brand
Running20 dayssince Oct 23
Copies live3being scaled
  • Product demo
  • Conversion
Creative read · Callout hook

“Don't bring a high chair when taking your baby out anymore.”

Angle
portable high chair alternative
Emotion
Relief
Awareness
Problem aware
Proof
Demo
  1. 0:00Hook
  2. 0:02Product
  3. 0:04Demo
  4. 0:08Mechanism
  5. 0:13Demo
  6. 0:15Offer
  7. 0:18CTA

🎉Harness Seat for High Chair Baby Feeding Safety Seat with Strap✈️ Traveling with a baby just got No high chair available? No Take your baby’s safety with you wherever you This portable seat belt transforms almost any chair into a safer dining seat — perfect for restaurants, vacations, family visits…

Shop nownovtris.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →

Maternity ads · 46 ads from 8 brands

Cord Blood Registry ad: Cord Blood Registry#1of 866live adsTop 1%
Cord Blood RegistryBaby & Kids · Maternity
Rank in brand#1 / 866in its brand
Running220 dayssince Apr 6
Copies live9being scaled
  • Static
  • Conversion
  • Image
Creative read · Callout hook

“Preserve your baby's newborn stem cells. Processing starting at $750.*”

Angle
protect your baby's future health
Emotion
Love
Awareness
Solution aware

Cord Blood RegistryYou only get one opportunity to preserve your baby's newborn stem cells and open up a world of possibility for their future.

Learn morecordblood.comSee in Ad Library ↗
Full read and rank historyFree trial →
Quince ad#10of 14,232live adsTop 1%
QuinceBaby & Kids · Maternity
Rank in brand#10 / 14,232▲ 51 in 4 days
Running321 dayssince Dec 2025
Copies live1one version
  • Static
  • Consideration
  • Image
Creative read · Callout hook

“Everyday luxury for everyone.”

Angle
Everyday luxury maternity wear for less
Emotion
Calm
Awareness
Problem aware

Everyday luxury for everyone. 100% high-quality fabrics for up to 80% less than you’d expect—yes, it’s possible

Shop nowquince.comSee in Ad Library ↗
Full read and rank historyFree trial →
Next ad#3of 2,528live adsTop 1%
NextBaby & Kids · Maternity
Rank in brand#3 / 2,528in its brand
Running106 dayssince Jul 29
Copies live1one version
  • Static
  • Consideration
  • Image
Creative read
Angle
Comfortable nursing bras for motherhood
Emotion
Calm
Awareness
Solution aware

Expertly tailored designs for every stage of motherhood, combining premium quality with unrivalled comfort. Designed by mums, for mums.

Shop nownext.co.ukSee in Ad Library ↗
Full read and rank historyFree trial →

Brands running the most baby and kids ads

Ad formats baby & kids brands use

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many baby and kids ads are running right now?

WhatScales tracks 1,036 live baby and kids ads from 61 brands as of November 12, 2026, including 65 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most baby and kids ads?

Among the brands we track: Lovevery (64 ads), Caden Lane (63 ads), Mockingbird (62 ads), Little Spoon (61 ads) and UpAiry (59 ads).

What ad formats work for baby & kids brands?

Of the 937 baby and kids ads we have labelled by format, 42% are Static, 29% are UGC, 20% are Product demo and 4% are Comparison. A format that brands keep running is a format that pays for itself.

How long do baby and kids ads run?

Half of the baby and kids ads we track have been live for more than 52 days. The longest-running one is from Tubby Todd and started 871 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these baby and kids ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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