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Smalls Ads: 75 Facebook & Instagram Ads Running Now (November 2026)

Updated November 12, 2026 · smalls.com

Smalls is running 75 active ads on Facebook and Instagram (Meta Ad Library count, 2026-11-10). WhatScales tracks its 13 best-placed ads, checked November 12, 2026. 85% of them are videos. 10 started in the last 30 days, 10 in the last 7. The formats it uses most are UGC and Listicle.

Smalls's best ads right now

0:10#1of 75live adsTop 2%
SmallsPets · Cat food & litter
Rank in brand#1 / 75Steady for 3 days
Running44 dayssince Sep 29
Copies live2being scaled
  • Listicle
  • Consideration
Creative read · Story hook

“My cat turned 16. Here's what I wish I did earlier:”

Angle
What I wish I knew earlier for my senior cat
Emotion
Love
Awareness
Problem aware
Proof
Demo
  1. 0:00Hook
  2. 0:02Problem
  3. 0:05Product
  4. 0:08CTA

Human-Grade Fresh Cat FoodSmalls is made with US-sourced protein and clean, natural ingredients. No fillers. No preservatives. Ever.

Shop nowsmalls.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:10#2of 75live adsTop 3%
SmallsPets · Cat food & litter
Rank in brand#2 / 75Steady for 3 days
Running41 dayssince Oct 2
Copies live1one version
  • Comparison
  • Consideration
Creative read · Social proof hook

“It broke my heart when Socks stopped eating. Thanks to Smalls she's licking the plate clean!”

Angle
getting picky cats to eat
Emotion
Relief
Awareness
Problem aware
Proof
Testimonial, Demo
  1. 0:00Hook
  2. 0:02Comparison
  3. 0:06Proof

Human-Grade Fresh Cat FoodSmalls is fresh, high-protein food that helps cats feel better, move more, and look their best.

Shop nowsmalls.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:13#3of 75live adsTop 4%
SmallsPets · Cat food & litter
Rank in brand#3 / 75Steady for 3 days
Running38 dayssince Oct 5
Copies live2being scaled
  • Listicle
  • Consideration
Creative read · Callout hook

“4 non-negotiables for my cat (she's 16):”

Angle
Diet non-negotiables for a senior cat
Emotion
Love
Awareness
Solution aware
  1. 0:00Hook
  2. 0:02Problem
  3. 0:06Mechanism
  4. 0:09Product

Human-Grade Fresh Cat FoodSmalls is made with US-sourced protein and clean, natural ingredients. No fillers. No preservatives. Ever.

Shop nowsmalls.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:36#4of 75live adsTop 6%
SmallsPets · Cat food & litter
Rank in brand#4 / 75in its brand
Running2 dayssince Nov 10
Copies live1one version
  • UGC
  • Consideration
Creative read · Story hook

“I had three air purifiers running before anyone came over.”

Angle
smelly litter box is caused by food
Emotion
Relief
Awareness
Problem aware
Proof
Demo, Testimonial
  1. 0:00Hook
  2. 0:04Problem
  3. 0:16Mechanism
  4. 0:18Product
  5. 0:23Proof
  6. 0:29CTA

Real Food for CatsYour cat has opinions about everything. Especially dinner. Meet Smalls: fresh, gently cooked cat food made with real meat.

Shop nowsmalls.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:35#5of 75live adsTop 7%
SmallsPets · Cat food & litter
Rank in brand#5 / 75in its brand
Running2 dayssince Nov 10
Copies live1one version
  • UGC
  • Consideration
Creative read · Problem hook

“I thought the smell was just part of having a cat.”

Angle
fix smelly litter with food
Emotion
Relief
Awareness
Problem aware
Proof
Demo
  1. 0:00Hook
  2. 0:03Problem
  3. 0:14Mechanism
  4. 0:17Product
  5. 0:22Demo
  6. 0:27Proof
  7. 0:32CTA

For Cats With OpinionsFor couch loungers, curtain climbers, and midnight sprinters. Meet Smalls: fresh cat food made with real meat.

Shop nowsmalls.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →
0:26#7of 75live adsTop 10%
SmallsPets · Cat food & litter
Rank in brand#7 / 75in its brand
Running2 dayssince Nov 10
Copies live1one version
  • UGC
  • Consideration
  • Quiz
Creative read · Story hook

“I got a young cat and immediately fell out of my depth.”

Angle
stop guessing what to feed kitten
Emotion
Relief
Awareness
Problem aware
Proof
Demo, Testimonial
  1. 0:00Hook
  2. 0:03Problem
  3. 0:11Product
  4. 0:15Mechanism
  5. 0:18Proof
  6. 0:22CTA

For Cats With OpinionsFor couch loungers, curtain climbers, and midnight sprinters. Meet Smalls: fresh cat food made with real meat.

Shop nowsmalls.comSee in Ad Library ↗
Transcript, full read and rank historyFree trial →

See all 75 Smalls ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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Smalls active ads: launches per week

Ads started each week over the last 12 weeks (week of 2026-08-24 to week of 2026-11-09).

  6. 2
  7. 1
  12. 17

Ad formats Smalls uses

Hooks Smalls opens with

Offers in Smalls's ads

Landing pages Smalls sends traffic to

PageAds
smalls.com13

Brands like Smalls

[ FAQ ]

Questions

Answers come from today's data.

How many ads is Smalls running?

Smalls has 75 active ads on Facebook and Instagram according to Meta's Ad Library (counted 2026-11-10). WhatScales tracks its 13 best-placed ads, updated November 12, 2026.

What is Smalls's best ad right now?

The ad Meta delivers most among Smalls's live ads is a Listicle ad with the headline "Human-Grade Fresh Cat Food", running for 44 days. "Best" here means first in the brand's Ad Library order (impressions), not revenue.

What ad formats does Smalls use?

Among the 13 Smalls ads our creative read has labelled: UGC (8), Listicle (2), Static (2) and Comparison (1).

What offers does Smalls run in its ads?

In its top ads we see: quiz.

What is Smalls's longest-running ad?

Its oldest live ad among the top ones has been running for 44 days (headline: "Human-Grade Fresh Cat Food").

How do I track Smalls's new ads?

Add Smalls to Spyer in WhatScales: you get its full ad list as videos, its rank changes day by day and an alert when it launches something new. It starts with a 7-day free trial.

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