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The Better Cat Ads: 405 Facebook & Instagram Ads Running Now (November 2026)

Updated November 12, 2026 · thebettercat.com

The Better Cat is running 405 active ads on Facebook and Instagram (Meta Ad Library count, 2026-11-10). WhatScales tracks its 86 best-placed ads, checked November 12, 2026. 60% are videos, 40% images. 17 started in the last 30 days, 3 in the last 7. The formats it uses most are UGC and Static. Its longest-running ad has been live for 205 days.

The Better Cat's best ads right now

5:28#1of 405live adsTop 1%
The Better CatPets · Cat food & litter
Rank in brand#1 / 405Steady for 3 days
Running51 dayssince Sep 22
Copies live2being scaled
  • Animation
  • Awareness
Creative read · Shock hook

“Ich lecke die Soße ab und lasse die Stücke liegen. Mama nennt das mäkelig. Es ist Hunger.”

Angle
Senior cat not eating is hungry
Emotion
Guilt
Awareness
Problem aware
  1. 0:00Hook
  2. 0:04Story
  3. 0:28Problem
  4. 0:50Agitation
  5. 1:49Story

Deine alte Katze ist nicht mäkelig. Sie ist hungrig.Deine Senior Katze riecht am Napf und geht wieder weg? 🐱 Die meisten halten das für Mäkeligkeit. In Wahrheit hat sie Hunger. Im Alter lässt ihre Nase nach. Der volle Napf riecht für sie nach nichts, und sie kann es dir nicht sagen. Und…

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1:07#2of 405live adsTop 1%
The Better CatPets · Cat food & litter
Rank in brand#2 / 405Steady for 3 days
Running205 dayssince Apr 21
Copies live1one version
  • UGC
  • Conversion
  • Bundle
Creative read · Story hook

“Meine Katze hat früher alles stehen lassen, außer Snacks.”

Angle
help picky cats eat well
Emotion
Relief
Awareness
Problem aware
Proof
Before / after, Demo
  1. 0:00Hook
  2. 0:03Product
  3. 0:07Proof
  4. 0:14Mechanism
  5. 0:25Offer
  6. 0:51CTA

Von Katzeneltern entwickeltWeniger Sorgen im Alltag mit deiner Katze. The Better Cat hilft bei typischen Problemen – einfach & natürlich. Für mehr Wohlbefinden bei jeder Mahlzeit. 🎁 Oster-Special: Gratis Trinkbrunnen sichern. 👉 Jetzt ausprobieren.

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Transcript, full read and rank historyFree trial →
The Better Cat ad#3of 405live adsTop 1%
The Better CatPets · Cat food & litter
Rank in brand#3 / 405Steady for 3 days
Running193 dayssince May 3
Copies live1one version
  • Static
  • Conversion
  • Image
Creative read · Callout hook

“Unser gefriergetrockneter Better Snack”

Angle
healthy natural cat snacks
Emotion
Joy
Awareness
Problem aware

Weniger Sorgen im Alltag mit deiner Katze. The Better Cat hilft bei typischen Problemen – einfach & natürlich. Für mehr Wohlbefinden bei jeder Mahlzeit. 🎁 Oster-Special: Gratis Trinkbrunnen sichern. 👉 Jetzt ausprobieren.

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1:54#4of 405live adsTop 1%
The Better CatPets · Cat food & litter
Rank in brand#4 / 405Steady for 3 days
Running168 dayssince May 28
Copies live3being scaled
  • UGC
  • Consideration
Creative read · Story hook

“Das ist mein Kater Jack. Und Jack hat beschlossen, dass Nassfutter unter seiner Würde ist.”

Angle
Picky cat refuses wet food
Emotion
Relief
Awareness
Problem aware
Proof
Demo, Testimonial, Expert
  1. 0:00Hook
  2. 0:05Problem
  3. 0:20Agitation
  4. 0:40Product
  5. 0:49Demo
  6. 1:35Mechanism
  7. 1:45Proof

Mein Kater Jack frisst kein Nassfutter! Egal, was ich bisher probiert habe - er dreht sich um und geht. 🐈 *Anzeige* Deshalb habe ich jetzt den APPETIT-BOOSTER von THE BETTER CAT ausprobiert und siehe da: Jack ist begeistert! (20 % Rabatt…

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1:38#5of 405live adsTop 2%
The Better CatPets · Cat food & litter
Rank in brand#5 / 405Steady for 3 days
Running126 dayssince Jul 9
Copies live1one version
  • UGC
  • Consideration
Creative read · Story hook

“Guten Morgen, Baby! Hast du gut geschlafen?”

Angle
fix digestive issues with gut-friendly food
Emotion
Love
Awareness
Solution aware
Proof
Testimonial, Demo
  1. 0:00Hook
  2. 0:31Product
  3. 0:41Mechanism
  4. 0:47Demo
  5. 1:10CTA
  6. 1:16Offer
  7. 1:20Story

Ad | Wer uns schon länger folgt, weiß, dass ich bei den Hauptmahlzeiten meiner Katzen großen Wert auf hochwertiges Futter lege. ❤️ Deshalb füttere ich schon seit längerer Zeit The Better Cat. Als ich Bali aus dem Tierheim adoptiert habe…

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1:27#6of 405live adsTop 2%
The Better CatPets · Cat food & litter
Rank in brand#6 / 405Steady for 3 days
Running115 dayssince Jul 20
Copies live1one version
  • UGC
  • Consideration
Creative read · Story hook

“Ich bin sauer. Mein Vertrauen wurde missbraucht. Ich wurde bloßgestellt, entstellt und hintergangen.”

Angle
cat's funny reaction to haircut reveals gut issues
Emotion
Joy
Awareness
Problem aware
Proof
Testimonial
  1. 0:00Hook
  2. 0:20Story
  3. 0:42Problem
  4. 0:56Product
  5. 1:04Proof
  6. 1:10Mechanism
  7. 1:20Story

Ad| Es tut mir doch leid 🥲 Ihr wisst ja, mit dem Rabattcode SCHNUR20 spart ihr 20% auf alles bei @the.better.cat 🐈

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See all 405 The Better Cat ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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The Better Cat active ads: launches per week

Ads started each week over the last 12 weeks (week of 2026-08-24 to week of 2026-11-09).

  1. 1
  2. 2
  3. 5
  4. 5
  5. 17
  6. 7
  7. 2
  8. 13
  9. 5
  10. 2
  11. 1
  12. 21

Ad formats The Better Cat uses

Hooks The Better Cat opens with

Offers in The Better Cat's ads

Landing pages The Better Cat sends traffic to

PageAds
thebettercat.com/de26
thebettercat.com/de/products/schnupper-starter-deal13
thebettercat.com/de/pages/senior10
thebettercat.com/de/products/schleck-snack-fuer-katzen-creme…8
thebettercat.com/de/products/katzen-adventskalendar-20267

Brands like The Better Cat

[ FAQ ]

Questions

Answers come from today's data.

How many ads is The Better Cat running?

The Better Cat has 405 active ads on Facebook and Instagram according to Meta's Ad Library (counted 2026-11-10). WhatScales tracks its 86 best-placed ads, updated November 12, 2026.

What is The Better Cat's best ad right now?

The ad Meta delivers most among The Better Cat's live ads is a Animation ad with the headline "Deine alte Katze ist nicht mäkelig. Sie ist hungrig.", running for 51 days. "Best" here means first in the brand's Ad Library order (impressions), not revenue.

What ad formats does The Better Cat use?

Among the 63 The Better Cat ads our creative read has labelled: UGC (27), Static (16), Unboxing (6) and Product demo (5).

What offers does The Better Cat run in its ads?

In its top ads we see: discount code and bundle.

What is The Better Cat's longest-running ad?

Its oldest live ad among the top ones has been running for 205 days (headline: "Von Katzeneltern entwickelt").

How do I track The Better Cat's new ads?

Add The Better Cat to Spyer in WhatScales: you get its full ad list as videos, its rank changes day by day and an alert when it launches something new. It starts with a 7-day free trial.

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