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Unboxing Ads: Examples & How to Make Them (2026)

Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 410 live unboxing ads from 170 brands in Meta's Ad Library, 150 of them launched in the last 30 days. The most active advertisers are Gift Soul (24), Woohops (10) and Bloom and Wild (9). Video dominates: 99% of these ads are videos. Most come from Gifts & Occasions brands (19%), then Fashion (16%). The hook used most is the demo hook (34% of the ads we have read). Half of them have been running for more than 47 days; the oldest, from Craft Hub, started 506 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

410live ads
170brands
99%videos
150launched in the last 30 days
47 dmedian time running

[ Ranked today ]

The 6 best unboxing ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

0:13#1of 19,774live adsTop 1%

Prints10Home · Home decor & lighting

Rank in brand#1 / 19,774in its brand

Running89 dayssince Aug 15

Copies live1one version

Unboxing
Awareness

Creative read · Demo hook

“That's the night that the lights went out in Georgia.”

Angle: celebrate family bonds with custom art
Emotion: Joy
Awareness: Unaware
Proof: Demo

0:00Hook
0:03Product
0:07Demo

Personalized Family Crossword CanvasKeep your family connected with custom crossword wall art featuring everyone's names. It's a beautiful way to celebrate your shared love and unique family bonds. 👉 Order now: https://prints10.com/products/8922957644022 #prints10…

Shop nowprints10.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:34#1of 3,555live adsTop 1%

Lucky FoursFashion · Jewelry & watches

Rank in brand#1 / 3,555in its brand

Running186 dayssince May 10

Copies live2being scaled

Unboxing
Consideration
BOGO

Creative read · Curiosity hook

“Unboxing $130 watch that looks like $10k”

Angle: $10k luxury look for only $130
Emotion: Excitement
Awareness: Solution aware
Proof: Demo

0:00Hook
0:03Demo
0:14Product
0:28Proof

BUY 1 GET 1 FREELuxury without the ego. Here's what that looks like: ✓ 316L stainless steel build ✓ Japanese movements ✓ Presidential & sport styles ✓ Daily wearable durability ✓ No anxiety, no insurance ✓ Buy 1, get 1 free Everything luxury brands…

Shop nowluckyfours.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:34#1of 2,147live adsTop 1%

L'angeBeauty · Beauty devices & tools

Rank in brand#1 / 2,147in its brand

Running161 dayssince Jun 4

Copies live3being scaled

Unboxing
Consideration

Creative read · Shock hook

“Oh my god, it is so beautiful! Look at this, you guys!”

Angle: Unboxing the ultimate versatile hair styler
Emotion: Excitement
Awareness: Product aware
Proof: Demo

0:00Hook
0:05Product
0:11Demo
0:24CTA

5 Tools in OneI'm so excited about the TURBOSTYLE from @Lange, this even comes with 6 attachments a bag and glove https://t.langehair.com/SHNOl #langepartner

Shop nowt.langehair.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:27#1of 1,581live adsTop 1%

Bask and LatherBeauty · Haircare & hair growth

Rank in brand#1 / 1,581in its brand

Running35 dayssince Oct 8

Copies live6being scaled

Unboxing
Consideration
Bundle

Creative read · Callout hook

“Don't buy these separate, buy them together in the bundle.”

Angle: buy the bundle to save
Emotion: Excitement
Awareness: Product aware

0:00Hook
0:02Product
0:08Demo
0:11Mechanism
0:22CTA

The All-In-One Growth SystemEverything you need for serious results — in one bundle. From scalp to strand, this full system detoxes buildup, stimulates growth, boosts hydration, and locks it all in. Perfect for regrowth, shedding, or just a fresh start. 🧴 5…

Shop nowbaskandlatherco.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:11#1of 1,402live adsTop 1%

Salt & StonePersonal care · Deodorant & body care

Rank in brand#1 / 1,402Steady for 3 days

Running266 dayssince Feb 19

Copies live2being scaled

Unboxing
Consideration

Creative read · Callout hook

“The best way to try this viral deodorant. @saltandstone's mini discovery set”

Angle: best way to sample viral scents
Emotion: Curiosity
Awareness: Product aware

0:00Hook
0:02Product
0:06Demo

Find Your Scent With Mini Deodorant“This deodorant replaced my perfume, everyone asks what fragrance I'm wearing. It's my holy grail." Try five award-winning scents in this Mini Deodorant Discovery Set. Get aluminum-free, 48-hour protection that actually works.

Shop nowsaltandstone.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

1:42#1of 998live adsTop 1%

Hungry rootFood & Drink · Meal kits & prepared food

Rank in brand#1 / 998Steady for 3 days

Running198 dayssince Apr 28

Copies live5being scaled

Unboxing
Consideration
% off

Creative read · Story hook

“POV: This is what happens when you say yes to outsourcing”

Angle: Outsource grocery shopping and meal planning
Emotion: Relief
Awareness: Problem aware
Proof: Demo

0:00Hook
0:08Problem
0:14Product
0:18Mechanism
0:38Demo
1:36Proof
1:39Offer

This is what happens when I decide I’m done thinking about groceries. Meals, snacks, breakfast, lunch — all handled without the mental load. Hungryroot builds your order around your family, your schedule, and how you actually eat… which is…

See detailseat.hungryroot.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

See all 410 unboxing ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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[ The format ]

What is an unboxing ad?

An unboxing ad films the package being opened and the product discovered for the first time.

When to use unboxing ads

Use it for gifts, kits and products whose packaging and contents are part of the appeal.

[ The recipe ]

How to make an unboxing ad: 6 steps

Start with the box already in handNo waiting for delivery; open within two seconds.
Narrate first impressionsWhat surprises, what feels better than expected.
Show everything that is includedLay it out; this answers « what do I get? ».
Use it onceA first use right after the unboxing completes the story.
Mention the price against the contentsValue becomes obvious when the viewer has seen it all.
End with who it is forA gift idea or a clear use case.

This is the short version. In WhatScales, « Reproduce with my AI » hands your AI the full playbook for a format, with the live examples that prove each step (Pro plan).

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Brands running the most unboxing ads

Niches that use unboxing ads

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many unboxing ads are running right now?

WhatScales tracks 410 live unboxing ads from 170 brands as of November 12, 2026, including 40 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most unboxing ads?

Among the brands we track: Gift Soul (24 ads), Woohops (10 ads), Bloom and Wild (9 ads), SnoozeBand (9 ads) and Colitt (8 ads).

Which niches use unboxing ads the most?

In our catalog, Gifts & Occasions (76 ads), Fashion (66 ads), Beauty (55 ads) and Home (34 ads).

How long do unboxing ads run?

Half of the unboxing ads we track have been live for more than 47 days. The longest-running one is from Craft Hub and started 506 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these unboxing ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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