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FeaturesDiscoverThe ads closest to what you sell, ranked for your productBrandsWhat every competitor runs, launches and scalesSpyerTrack a competitor and get its new adsBoardsSave, tag and share ads with your teamAPI & MCPSearch competitor ads from Claude, ChatGPT or CursorHow it worksYour feed in three steps
Free toolsSafe Zone CheckerSee what Reels, Stories and TikTok cover on a 9:16 adAd Library Video DownloaderSave an ad's video from an Ad Library linkROAS CalculatorReturn on ad spend from spend and revenueBreak-Even ROAS CalculatorThe ROAS where your ads stop losing moneyCPA CalculatorCost per purchase from spend and conversionsCTR CalculatorClick-through rate from clicks and impressionsAd Mockup GeneratorPreview a creative as a feed ad or a StoryShopify Theme DetectorA store's Shopify theme and the apps it loadsVideo Frame ExtractorSave the first, last or any frame of a videoAd TranscriptRead the script of a video ad we hold
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Facts read on adspy.com · November 11, 2026

Best AdSpy Alternative for DTC Brands (2026)

AdSpy is a large searchable database of Facebook and Instagram ads with deep filters: ad text, comments, affiliate networks, landing-page technology. WhatScales does one job: it shows DTC brands what their competitors run and scale, as videos ranked every day.

AAdSpyadspy.com

AdSpy is a large searchable database of Facebook and Instagram ads with deep filters: ad text, comments, affiliate networks, landing-page technology.

Price · $149 a month, one plan (« introductory offer » on the homepage)

VS
WhatScaleswhatscales.io

The ads DTC competitors run and scale, stored as videos, ranked inside each brand every day and read by AI.

Price · $49, $99 or $249 a month; yearly plans cost 10 months

[ Side by side ]

AdSpy vs WhatScales

AdSpyWhatScales
Price$149 a month, one plan (« introductory offer » on the homepage)$49, $99 or $249 a month; yearly plans cost 10 months
Free trialNone stated on the homepage7-day free trial
PlatformsFacebook and InstagramMeta (Facebook and Instagram); a first set of TikTok ads
Library214M+ ads across 225 countries101,362 live ads from 705 DTC brands, re-ranked every day
Made forAdvertisers, affiliates and dropshippersDTC and e-commerce brands, media buyers, creative strategists and agencies

Facts about AdSpy were read on adspy.com on November 11, 2026. Prices change: check its site before deciding.

[ Which one ]

Who should pick which

Pick AdSpy if

  • You are an affiliate and search by network, offer ID or landing-page technology.
  • You want to search the comments under ads.
  • You need the widest possible archive of Facebook ads.

Pick WhatScales if

  • You run a DTC brand and want your niche's best ads without writing search queries.
  • You want to start at $49 a month with a 7-day free trial.
  • You want ads ranked daily inside each brand and read by AI.
[ WhatScales ]

What WhatScales does

Every ad is stored as a video on our side and plays instantly; links never expire.

Each ad carries its rank among the brand's live ads (Meta's own order by impressions), recorded daily, so you see what a brand scales, not only what it launched.

A creative read of the top ads: hook, hook type, angle, format, funnel stage, structure and transcript.

Spyer: follow 10, 30 or 100 competitors by their website and get their new ads.

Boards with notes and tags, and an MCP server and API on every plan so Claude, ChatGPT or Cursor can search the catalog: 10,000, 100,000 or 500,000 ads a month, with no credits per brand and no lookups.

What WhatScales does not do

  • A smaller, curated catalog: DTC brands only, not every advertiser on Meta.
  • No ad-account analytics and no brief builder.
  • TikTok coverage is just starting; no LinkedIn, YouTube or Google ads.
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Eight tools in one table.

See the table →
[ FAQ ]

Questions

About AdSpy and WhatScales.

What is the best AdSpy alternative?

It depends on the job. For studying what DTC competitors run and scale on Meta, WhatScales is built for it: 101,362 live ads from 705 DTC brands, re-ranked every day. For teams that are an affiliate and search by network, offer ID or landing-page technology, AdSpy fits better.

How much does WhatScales cost compared to AdSpy?

WhatScales costs $49, $99 or $249 a month; yearly plans cost 10 months, with a 7-day free trial. AdSpy: $149 a month, one plan (« introductory offer » on the homepage) (read on its site on November 11, 2026).

Can I try WhatScales before paying?

Yes: 7 days free. These public pages and the tools are free with no account.

See what your competitors scale

101,362 live ads from 705 DTC brands, as videos, ranked inside each brand every day.

Start your 7-day free trial

7 days free · plans from $49 a month · cancel any time