Best Ad Spy Tools in 2026, Compared
Eight tools that show you competitors' ads, with what each costs and what it is best at. We make WhatScales, so it is listed first; every line about another product comes from its public pricing page.
| Tool | Price | Trial | Platforms | Best at |
|---|---|---|---|---|
| WhatScales | From $49/month | 7-day free trial | Meta, first TikTok ads | DTC ads as videos, ranked inside each brand daily, read by AI |
| Foreplay | From $59/month | 7-day trial | Meta, TikTok, LinkedIn, YouTube Shorts | Swipe file, briefs and ad-account analytics in one suite |
| Atria | From $129/month billed annually | Free plan | Meta, TikTok | AI concepts, scripts and images with a 100M+ library |
| Minea | From $49/month | Free registration | Facebook, influencers | Product and shop research for dropshipping |
| BigSpy | From $69/month | Free plan | Up to 11 networks | Widest network coverage |
| AdSpy | $149/month | Not stated | Facebook, Instagram | Deep search for affiliates: comments, networks, offer IDs |
| Motion | From $999/month | Trial, terms not stated | Your own ad accounts | Creative analytics on the ads you run |
| GetHookd | From $29/month | 7-day trial | Meta | Low price, static ad cloning |
MagicBrief is not in the table: its homepage says it shut down on July 31, 2026. See the MagicBrief alternative page.
Start from the job
You sell a DTC product and want to know what works in your niche
WhatScalesYou want briefs and your own ad-account analytics in the same tool
Foreplay or AtriaCompare with WhatScales →You are looking for a product to sell
MineaCompare with WhatScales →You need Google, YouTube or many networks
BigSpyCompare with WhatScales →You are an affiliate
AdSpyCompare with WhatScales →You spend heavily and want to analyse your own creatives
MotionCompare with WhatScales →Questions
About ad spy tools.
What is an ad spy tool?
A tool that lets you see the ads other companies are running, usually from Meta's Ad Library, TikTok or Google, with search, filters and tracking that the platforms' own libraries lack.
Is spying on competitor ads legal?
The ads come from public transparency libraries that the platforms publish themselves. Studying them is ordinary market research; copying a creative is not.
Which ad spy tool is best for a DTC brand?
One that sorts ads by niche and shows what brands keep running. WhatScales is built for that: 101,362 live ads from 705 DTC brands, re-ranked every day, from $49 a month.
See what your competitors scale
101,362 live ads from 705 DTC brands, as videos, ranked inside each brand every day.
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