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FeaturesDiscoverThe ads closest to what you sell, ranked for your productBrandsWhat every competitor runs, launches and scalesSpyerTrack a competitor and get its new adsBoardsSave, tag and share ads with your teamAPI & MCPSearch competitor ads from Claude, ChatGPT or CursorHow it worksYour feed in three steps
Free toolsSafe Zone CheckerSee what Reels, Stories and TikTok cover on a 9:16 adAd Library Video DownloaderSave an ad's video from an Ad Library linkROAS CalculatorReturn on ad spend from spend and revenueBreak-Even ROAS CalculatorThe ROAS where your ads stop losing moneyCPA CalculatorCost per purchase from spend and conversionsCTR CalculatorClick-through rate from clicks and impressionsAd Mockup GeneratorPreview a creative as a feed ad or a StoryShopify Theme DetectorA store's Shopify theme and the apps it loadsVideo Frame ExtractorSave the first, last or any frame of a videoAd TranscriptRead the script of a video ad we hold
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Facts read on bigspy.com · November 11, 2026

Best BigSpy Alternative for DTC Brands (2026)

BigSpy is a broad ad spy database across many networks, with creative search, charts of rising creatives and page tracking. WhatScales does one job: it shows DTC brands what their competitors run and scale, as videos ranked every day.

BBigSpybigspy.com

BigSpy is a broad ad spy database across many networks, with creative search, charts of rising creatives and page tracking.

Price · Free plan; Starter $69/month ($49 billed yearly), Growth $159 ($119), Scale $399 ($299), Ultimate $499 ($399)

VS
WhatScaleswhatscales.io

The ads DTC competitors run and scale, stored as videos, ranked inside each brand every day and read by AI.

Price · $49, $99 or $249 a month; yearly plans cost 10 months

[ Side by side ]

BigSpy vs WhatScales

BigSpyWhatScales
PriceFree plan; Starter $69/month ($49 billed yearly), Growth $159 ($119), Scale $399 ($299), Ultimate $499 ($399)$49, $99 or $249 a month; yearly plans cost 10 months
Free plan10 searches a day, 5 video analyses a month, 20 tracked creativesNo free plan; 7-day free trial
PlatformsFacebook and Instagram on Starter; Google Ads, YouTube, X, TikTok and Pangle from Growth; Pinterest, Yahoo and Unity on UltimateMeta (Facebook and Instagram); a first set of TikTok ads
Made forE-commerce, games and app advertisers doing wide creative researchDTC and e-commerce brands, media buyers, creative strategists and agencies

Facts about BigSpy were read on bigspy.com on November 11, 2026. Prices change: check its site before deciding.

[ Which one ]

Who should pick which

Pick BigSpy if

  • You need many networks in one search (Google, YouTube, X, TikTok, Pinterest).
  • You research games or apps, not only e-commerce.
  • You want a free plan for occasional searches.

Pick WhatScales if

  • You want a curated DTC catalog instead of a raw database to dig through.
  • You want to follow specific competitors and see their rank changes daily.
  • You want transcripts and a creative read on the top ads.
[ WhatScales ]

What WhatScales does

Every ad is stored as a video on our side and plays instantly; links never expire.

Each ad carries its rank among the brand's live ads (Meta's own order by impressions), recorded daily, so you see what a brand scales, not only what it launched.

A creative read of the top ads: hook, hook type, angle, format, funnel stage, structure and transcript.

Spyer: follow 10, 30 or 100 competitors by their website and get their new ads.

Boards with notes and tags, and an MCP server and API on every plan so Claude, ChatGPT or Cursor can search the catalog: 10,000, 100,000 or 500,000 ads a month, with no credits per brand and no lookups.

What WhatScales does not do

  • A smaller, curated catalog: DTC brands only, not every advertiser on Meta.
  • No ad-account analytics and no brief builder.
  • TikTok coverage is just starting; no LinkedIn, YouTube or Google ads.
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Eight tools in one table.

See the table →
[ FAQ ]

Questions

About BigSpy and WhatScales.

What is the best BigSpy alternative?

It depends on the job. For studying what DTC competitors run and scale on Meta, WhatScales is built for it: 101,362 live ads from 705 DTC brands, re-ranked every day. For teams that need many networks in one search (Google, YouTube, X, TikTok, Pinterest), BigSpy fits better.

How much does WhatScales cost compared to BigSpy?

WhatScales costs $49, $99 or $249 a month; yearly plans cost 10 months, with a 7-day free trial. BigSpy: Free plan; Starter $69/month ($49 billed yearly), Growth $159 ($119), Scale $399 ($299), Ultimate $499 ($399) (read on its site on November 11, 2026).

Can I try WhatScales before paying?

Yes: 7 days free. These public pages and the tools are free with no account.

See what your competitors scale

101,362 live ads from 705 DTC brands, as videos, ranked inside each brand every day.

Start your 7-day free trial

7 days free · plans from $49 a month · cancel any time