MagicBrief Alternative: Where to Go After the Shutdown
MagicBrief was an ad library and creative brief tool. Its homepage states that MagicBrief shut down on July 31, 2026 and that the team moved to Canva. WhatScales does one job: it shows DTC brands what their competitors run and scale, as videos ranked every day.
MagicBrief was an ad library and creative brief tool. Its homepage states that MagicBrief shut down on July 31, 2026 and that the team moved to Canva.
No longer sold
The ads DTC competitors run and scale, stored as videos, ranked inside each brand every day and read by AI.
Price · $49, $99 or $249 a month; yearly plans cost 10 months
MagicBrief vs WhatScales
| MagicBrief | WhatScales | |
|---|---|---|
| Status | Shut down on July 31, 2026 according to its homepage; billing cancelled | Live, updated daily |
| Price | No longer sold | $49, $99 or $249 a month; yearly plans cost 10 months |
Facts about MagicBrief were read on magicbrief.com on November 11, 2026. Prices change: check its site before deciding.
Who should pick which
Pick WhatScales if
- You used MagicBrief's library to collect competitor ads: WhatScales gives you a DTC catalog already filled and ranked daily.
- You saved ads to boards: WhatScales has boards with notes and tags.
- You want a tool that plugs into your AI through MCP.
What WhatScales does
Every ad is stored as a video on our side and plays instantly; links never expire.
Each ad carries its rank among the brand's live ads (Meta's own order by impressions), recorded daily, so you see what a brand scales, not only what it launched.
A creative read of the top ads: hook, hook type, angle, format, funnel stage, structure and transcript.
Spyer: follow 10, 30 or 100 competitors by their website and get their new ads.
Boards with notes and tags, and an MCP server and API on every plan so Claude, ChatGPT or Cursor can search the catalog: 10,000, 100,000 or 500,000 ads a month, with no credits per brand and no lookups.
What WhatScales does not do
- A smaller, curated catalog: DTC brands only, not every advertiser on Meta.
- No ad-account analytics and no brief builder.
- TikTok coverage is just starting; no LinkedIn, YouTube or Google ads.
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See the table →Questions
About MagicBrief and WhatScales.
What is the best MagicBrief alternative?
MagicBrief has shut down. If you used it to collect and study competitor ads, WhatScales covers that job for DTC brands: 101,362 live ads from 705 DTC brands, re-ranked every day.
How much does WhatScales cost compared to MagicBrief?
WhatScales costs $49, $99 or $249 a month; yearly plans cost 10 months, with a 7-day free trial. MagicBrief: No longer sold (read on its site on November 11, 2026).
Can I try WhatScales before paying?
Yes: 7 days free. These public pages and the tools are free with no account.
See what your competitors scale
101,362 live ads from 705 DTC brands, as videos, ranked inside each brand every day.
Start your 7-day free trial7 days free · plans from $49 a month · cancel any time