Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 169 live furniture ads from 11 brands in Meta's Ad Library, 85 of them launched in the last 30 days. Cushie alone runs 37% of them (63 ads). The mix is 51% video and 49% image. Among the 162 ads our creative read has labelled, the most common format is Static (49%), ahead of Product demo (30%). The hook used most is the callout hook (40% of the ads we have read). Half of them have been running for more than 30 days; the oldest, from Lifely Home, started 211 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.
One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.
#1of 4,890live adsTop 1%
Walmart CanadaHome · FurnitureStyle, comfort, and value—upgrade your space with pieces that fit your vibe.
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#1of 2,528live adsTop 1%
NextHome · FurnitureEverything a room needs. Discover furniture, lighting and decor at NEXT Home.
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#1of 1,307live adsTop 1%
Kogan.comHome · FurnitureKogan.comThousands of awesome products to choose from. Find your new furniture at Kogan.com now.
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CushieHome · Furniture“I got rid of my guest bed and did this instead”
Cushie Snuggle Sofa BedWhy dedicate an entire room to guests who visit once a year? The Snuggle Sofa Bed gives you the best of both - a space you can actually use every day, with a comfortable bed ready in minutes when you need it. Consider this your sign to…
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#1of 184live adsTop 1%
TOV FurnitureHome · FurnitureStyle your space with our eclectic furniture, expertly designed to be mixed and matched.
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#1of 158live adsTop 1%
UratexHome · Furniture“COMFORT THAT GETS YOU”
Shop OnlineGive your comfort zone an upgrade. 😌🛋️ With its stylish looks and trusted comfort, the NIU Sofabed is something you'll want to keep coming back to at home. Shop online or at a trusted Uratex showroom near you.🛒
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Answers come from today's data.
WhatScales tracks 169 live furniture ads from 11 brands as of November 12, 2026, including 22 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Among the brands we track: Cushie (63 ads), TOV Furniture (35 ads), Lifely Home (26 ads), Sleepo (16 ads) and Next (11 ads).
Of the 162 furniture ads we have labelled by format, 49% are Static, 30% are Product demo, 14% are UGC and 2% are Unboxing. A format that brands keep running is a format that pays for itself.
Half of the furniture ads we track have been live for more than 30 days. The longest-running one is from Lifely Home and started 211 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
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