How many service ads are running right now?
WhatScales tracks 274 live service ads from 20 brands as of November 12, 2026, including 13 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Which brands run the most service ads?
Among the brands we track: GEICO (62 ads), Domain (57 ads), Mindvalley (52 ads), Nerdyteacher (25 ads) and Cord Blood Registry (19 ads).
What ad formats work for service brands?
Of the 233 service ads we have labelled by format, 49% are Static, 27% are UGC, 8% are Founder and 6% are Product demo. A format that brands keep running is a format that pays for itself.
How long do service ads run?
Half of the service ads we track have been live for more than 41 days. The longest-running one is from Mindvalley and started 610 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
How are these service ads ranked?
Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Can I see every ad, not only six?
Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.