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Street Interview Ads: Examples & How to Make Them (2026)

Updated November 12, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 66 live street interview ads from 39 brands in Meta's Ad Library, 23 of them launched in the last 30 days. The most active advertisers are MicroPerfumes (12), Amberjack (3) and Carpe (3). Video dominates: 100% of these ads are videos. Most come from Beauty brands (29%), then Health (23%). The hook used most is the question hook (43% of the ads we have read). Half of them have been running for more than 57 days; the oldest, from Stocked, started 370 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 12, 2026.

66live ads
39brands
100%videos
23launched in the last 30 days
57 dmedian time running

[ Ranked today ]

The 6 best street interview ads right now

One ad per brand. The badge is the ad's place among its brand's live ads in Meta's Ad Library; the line is that place over the last days.

0:35#2of 3,621live adsTop 1%

Zapply EUHealth · Supplements & vitamins

Rank in brand#2 / 3,621in its brand

Running36 dayssince Oct 7

Copies live1one version

Street interview
Awareness

Creative read · Shock hook

“We gave you some Zapply tablets, didn't we? I was quite surprised actually, cuz me todger got bigger.”

Angle: Surprising masculine vitality results
Emotion: Joy
Awareness: Problem aware
Proof: Testimonial

0:00Hook
0:08Story
0:14Proof
0:23Mechanism

Become the man you know you can be!Most men blame the wrong thing. ⚡ Low energy. A shorter fuse. Feeling like you’ve lost some of your edge. It often just gets written off as “getting older.” But your body still depends on the right nutrients to function properly. Zapply T1…

Shop nowtryzapply.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

1:06#3of 4,791live adsTop 1%

Goda PerfumeBeauty · Fragrance

Rank in brand#3 / 4,791in its brand

Running223 dayssince Apr 3

Copies live1one version

Street interview
Consideration
BOGO

Creative read · Curiosity hook

“Testing my man eater perfume in public”

Angle: men cannot resist this scent
Emotion: Curiosity
Awareness: Problem aware
Proof: Demo

0:00Hook
0:11Proof
0:38Mechanism
0:51Story
1:00Offer
1:04CTA

Buy 1 Get 1 FREE!"Only 2 drops and I'm a literal compliment-magnet 🧲" ✅ Synergizes with your natural scent ✅ Smell delicious from morning to night ✅ AND MORE... -> https://goda.co/products/goda-for-her

Shop nowgoda.coSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

2:15#3of 917live adsTop 1%

Original GrainFashion · Jewelry & watches

Rank in brand#3 / 917in its brand

Running32 dayssince Oct 11

Copies live3being scaled

Street interview
Awareness

Creative read · Curiosity hook

“You sir are the proud new owner, you are the brand new owner of an Original Grain watch.”

Angle: Mystery gift challenge giveaway in public
Emotion: Joy
Awareness: Unaware
Proof: Demo

0:00Hook
0:09Story
0:38Product
0:53Proof
1:05Story
1:45Demo
1:53CTA

Watches Made From Reclaimed MaterialsShow Your Man He's Worth Every Second. Upgrade his collection, with a timepiece a gift as unique and storied as he is. These watches don't just tell time, they help tell the stories of the men who wear them through the reclaimed materials…

Shop noworiginalgrain.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

0:35#3of 434live adsTop 1%

BullymakePets · Pet accessories & toys

Rank in brand#3 / 434Steady for 3 days

Running106 dayssince Jul 29

Copies live3being scaled

Street interview
Consideration
Discount code

Creative read · Question hook

“I was wondering if I could interview your dog. Do you prefer to chew on your toys, or your mom's shoes”

Angle: durable toys for aggressive chewers
Emotion: Joy
Awareness: Problem aware
Proof: Demo, Testimonial

0:00Hook
0:06Product
0:11Offer
0:14Demo
0:18Mechanism
0:30CTA

Use code BOX19 for a $19 box!"If you love your dog, give them a Bullymake Box!" Made with safe, non-toxic materials, these tough toys and delicious treats are built just for power chewers. 💪 Keep them happy, healthy, and entertained! 🐾🎁

Shop nowbullymake.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

1:31#12of 1,942live adsTop 1%

Cheers HealthHealth · Supplements & vitamins

Rank in brand#12 / 1,942▲ 1 in 5 days

Running27 dayssince Oct 16

Copies live3being scaled

Street interview
Consideration
Guarantee

Creative read · Question hook

“Do you turn red when you drink?”

Angle: Stop turning red when drinking
Emotion: Curiosity
Awareness: Problem aware
Proof: Study, Guarantee

0:00Hook
0:06Problem
0:10Mechanism
0:29Product
0:34Mechanism
0:44Proof
1:07Offer

#1 After-Alcohol Aid 🍻 35 Million+ Better MorningsFeel like you drank half as much with Cheers 🍻 At just $3/dose, you'll be saving way more $$$ in next-day remedies (that won't even work). Cheers Restore is an After-Alcohol Aid and was heavily researched & invented at an Ivy League…

Shop nowcheershealth.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

1:59#5of 704live adsTop 1%

True ClassicFashion · Men's apparel

Rank in brand#5 / 704▼ 2 in 4 days

Running73 dayssince Aug 31

Copies live1one version

Street interview
Awareness

Creative read · Story hook

“POV: asking neighbors for eggs”

Angle: Random acts of kindness viral stunt
Emotion: Joy
Awareness: Unaware

0:00Hook
0:05Story
0:20Product
0:36Story
1:49CTA

Asking random neighbors for eggs… then this Happened #fyp #foryou #undercoverkindness @trueclassic #viral #trending thanks @elisabethbeemer for showing kindness 🙌🙏♥️

Shop nowtrueclassictees.comSee in Ad Library ↗

Transcript, full read and rank historyFree trial →

See all 66 street interview ads

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[ The format ]

What is a street interview ad?

A street interview ad films passers-by answering a question or trying the product on the spot. Their unscripted reaction is the proof.

When to use street interview ads

Use it for products with an instant reaction (taste, comfort, smell, a surprising fact) and for brands that want a native, entertainment-style opening.

[ The recipe ]

How to make a street interview ad: 6 steps

Write one question that opens the topic« How did you sleep on your last flight? » leads to the product without naming it.
Film many, keep fewPlan on dozens of answers for three or four good ones. Get written consent from everyone you keep.
Open on the best reactionThe strongest face or sentence comes first, before any context.
Let them try it on cameraThe before and the first reaction in the same shot.
Add captions and the question on screenThe viewer should follow with the sound off.
End with the offer over the last reactionKeep the interviewer out of the pitch; the brand speaks in text.

This is the short version. In WhatScales, « Reproduce with my AI » hands your AI the full playbook for a format, with the live examples that prove each step (Pro plan).

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Brands running the most street interview ads

Niches that use street interview ads

More ad examples

[ FAQ ]

Questions

Answers come from today's data.

How many street interview ads are running right now?

WhatScales tracks 66 live street interview ads from 39 brands as of November 12, 2026, including 3 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most street interview ads?

Among the brands we track: MicroPerfumes (12 ads), Amberjack (3 ads), Carpe (3 ads), Oats Overnight (3 ads) and AG1 (2 ads).

Which niches use street interview ads the most?

In our catalog, Beauty (19 ads), Health (15 ads), Fashion (13 ads) and Food & Drink (7 ads).

How long do street interview ads run?

Half of the street interview ads we track have been live for more than 57 days. The longest-running one is from Stocked and started 370 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these street interview ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. WhatScales records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. A WhatScales account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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